May 22, 2023

Every new parent knows the feeling of finding the perfect cute newborn baby girl clothes, whether it’s for special occasions like a birthday party or holiday fathering, or just for rolling around the living room floor. Nothing makes you want to fill up your phone with pictures more than an adorable outfit that captures your daughter's personality and tiny-sized style. Just like adult clothing trends that change with basically every new season, newborn clothes also have distinct trends that will keep your baby looking stylish from their very first time out of the house. 

Keep reading below for our top recommendations on the latest trends for cute newborn baby girl clothes, including floral patterns, neutral base items, and the return of the ever-loved head bow! 

Retro is Back! 

Remember the fashion styles and trends that were so “in” just a few years ago? Well, many of these trends are back! Denim has experienced a resurgence, and classic blends like burnt orange and jeans are in once again. Of course, jean overalls have never really fallen out of style and are an incredibly durable, fashionable, and practical option for girls (and boys) that love to be active. 

Other reignited trends that can be seen in baby girls clothes online and in boutique stores include the use of simple color combinations and patterns like dark blue and bold red, mustard, orange and cream, plaid, and flannel. We think that you’re going to see a lot more of these styles pretty much anywhere you shop for cute newborn baby girl clothes!

Neutral Colors are Great for Any Gender 

It’s 2023, and more parents than ever are choosing to dress their baby girls in simple, stylish clothing that’s not strongly “gendered” (e.g., pink and purple). While especially “girly” outfits can be really fun for specific events, more neutral clothing is a great option for everyday wear. 

Parents are also paying close attention to the types of fabrics, dyes, and manufacturing practices that are used to produce newborn clothing. Organic or naturally derived materials are often not dyed, which leaves them with a neutral tone. In response to these trends, we’ve seen a huge rise in the popularity of simple colors like white, gray, beige, taupe, and others. 

These irresistibly cute footie pajamas from Livly Baby are a great example of this trend. With a clean, minimal design set over 3 basic color options, the unassuming pajamas let your little girl’s personality speak for itself, even when she’s sleeping soundly! 

Don’t Forget the Floral 

Floral patterns might be one of the biggest trends in the last few years. Plus, this trend has taken over everywhere, not just in clothing. A quick glance at any magazine, blog article or T.V. show will make it clear that floral patterns are dominating design preferences in wallpaper, furniture, clothing, books and just about everything else in our homes. As far as we can tell, the floral pattern trend is defined by boldness with large, bright, and colorful designs covering every part of the fabric. 

Just because floral patterns feature flowers does not mean that they need to be too feminine. Many floral patterns feature tons of dark green, orange, and blues. These rich colors are classic combinations and sometimes even feel a bit sophisticated. Let your little lady show off her inner gardener or love for the outdoors with patterns that feature trees, garden plants, jungle themes and much more. This ruffled Mandarina dress from Paz Rodriguez from Pan Con Chocolate is a great example of a floral theme that shows off natural colors with incredibly fun designs.

Adorable Summer Top and Short Sets 

Head out to any park, daycare or get together with family and friends and you’re sure to see a few newborn girls sporting a ruffle top and shortie set. This pairing works perfectly because it will keep your baby cool while staying stylish and covered. Angel Dear makes a delightful shirt and short set that combines summer wear with the floral theme, featuring large leaf prints in vibrant green. Help your infant beat the summer heat with a highly breathable, comfortable ruffle top and shortie set that has prints of lemons, pineapples, flamingos and more!

If you’re going to a pool or the beach, don’t forget swimwear like this skirt swimsuit and a few swim diapers.

Don’t “Bow” Out Just Yet

We’ve covered some of the top trends in cute newborn clothes for girls, but what about accessories? We firmly believe that no newborn wardrobe is complete without tons of hair bows. It doesn’t matter if your daughter is born with a full head of hair or has a petite pixie style for months. Bows are massively popular because they accentuate nearly any outfit and are great at all ages. These versatile headband bows from Nilo Baby are available in so many different colors and go great with any look and work well to dress your baby up or down.

Classic Styles are Still Going Strong 

Whether you’re looking for newborn baby girl clothes online or shopping at a newborn baby girl clothes boutique, you’ll likely notice that more traditional styles of dresses have become popular in recent years. These dresses can have more intricate, complex components and layers, including lace accents, bows, ruffles, pearl buttons and other unique touches. Usually saved for only most special occasions, these classic styles can be an easy way to set a timeless family portrait and give your baby a sophisticated look even if they don’t want to smile for the camera. This lace and sleeveless dress from Clasico or this woven long dress from Paz Rodriguez are great examples of the trend toward classic styles, even though they might be used at a slightly older age, depending on your baby’s size and weight.

Something Warm for Winter 

Stock up on chunky cardigans for when Fall and Winter weather starts to chill the air. Cardigans are a fun alternative to regular pullover sweaters, and the N&L Exclusive from Angel Dear hits almost every trend we’ve highlighted so far. The Cardigan and Tights is another great option that can easily be worn over other clothing as an added layer of comfort, security, and warmth!
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