Baby and Children's Products

Thanks to its sherpa lining, the BABYZEN YOYO Footmuff offers optimal protection. In very cold weather, the fleece hood with drawstring keeps your baby even warmer. To adapt to all...

Give your stroller a new look, by changing the color of your bugaboo Donkey3 Stroller! Just refresh the color of your sun canopy and stroll stylishly away. The Bugaboo Donkey3...

BABYZEN lightens your daily life with YOYO bag BABYZEN YOYO Bag hooks onto the YOYO stroller in seconds and, thanks to its wheel, supports an additional 10 kg (22 lbs)...

Soft to the touch and comfortable for resting in throughout the day, the upgraded BABYZEN YOYO+ 0+ Newborn Pack is the ultimate companion for your baby from birth to 6...

The Riders, the new XL ride-on from Baghera!With its 90cm length and large wheels, this supercar is for seasoned pilots only! Strong, silent, and very maneuverable, this large Red ride-on...

Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked...

From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape...

Part of the Midi Collection, Buck's design is inspired by the bold color and shape of 1960s fashion and footwear. Resembling a shoe wedge but being an iconic toy car,...

Back in the 70s, F1 racing was a dangerous, high-speed game. Cars were fast, drivers were furious and the competition was intense.  The Velocita collection by Playforever was inspired by...

A Multi-directional ride-on toy, fun and easy to use. Compact, robust, and quiet, this ride-on is constructed from durable and heavy plastic. The black twister ride-on is perfect for your...

We are excited to introduce Loretino Monaco racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno. In...

Baghera Ride On Speedster is ideal for budding little firefighters.  It is built to last with a sturdy metal body, a metal bell, wooden ladders, and rubber tires. The car can...

On your marks...get set... go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1...

A collector’s pedal car is worthy of your little princess! Drawing its inspiration from the 1930s and a delightfully retro style, this metal pedal car is very well equipped. The...

Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a...

Let your child experience driving something special, with this great ride-on speedster! It is built to last with a padded seat, sturdy metal body, and rubber tires. Some simple self-assembly...

Baghera’s Racer baby ride-on enables your child to find their feet quickly and to move about easily. While having loads of fun, your tot will instinctively understand how to move forward...

The Micro Kickboard Maxi Deluxe LED Scooter takes the multi-award-winning, much-revered children's three-wheeled scooter to the next level. This deluxe version has LED light-up front wheels, an anodized stem for extra...

The Micro Kickboard Maxi Deluxe Pro Scooter offers wide front wheels, a cool chopper-style handlebar, and five trendy color combinations. Besides its unique new look, this classic kickboard scores high with...

Light up your ride with the all Micro Kickboard Mini Deluxe LED Scooter! The Micro Kickboard Mini Deluxe LED comes in a variety of fresh color combos and offers a wide...

The perfect gift for one-year-old’s, the Micro Kickboard Mini 3in1 Deluxe Scooter grows with ages 1 through 5, is virtually indestructible, and is the highest-rated scooter of its kind. Micro...

The Micro Kickboard Mini Deluxe Scooter is the best-rated Micro scooter for preschoolers! It features an adjustable handlebar allowing the Micro scooter to fit your child at each stage of growth...

The iconic Tripp Trapp® was the first chair of its kind when designed by Peter Opsvik in 1972. Made of solid European beech wood, its intelligent design grows with your...

The Stokke Tripp Trapp® Baby Set turns your Tripp Trapp® Chair into a safe and comfy high chair so even your little ones can join the family table.  Stokke Tripp...