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    Play Time

    Chewbeads Baby Gramercy Stroller Toy Grey

    $16.00

    100% silicone baby car seat toy and stroller toy attachment. The soft and flexible design adds a great distraction for curious babies who like to touch, tug, and chew on...

    Scoot and Ride Baby Helmet

    $55.00

    The Scoot & Ride Baby Helmet comes in a beautiful array of colors to perfectly match your child’s Scoot & Ride kickboard! The innovative magnetic lock system keeps the helmet...

    Baghera Baghera Ride On Toy Car Speedster Sil...

    $190.00

    Let your child experience driving something special, with this great ride-on speedster! It is built to last with a padded seat, sturdy metal body, and rubber tires. Some simple self-assembly...

    Bear Company Belly Blanket Lil Spout Grey

    $48.00

    Lil' Spout Belly Blanket is great for playtime and tummy time providing a soft surface for your baby. Your little one will enjoy playing with the stuffed head and tail. The...

    N&L Find Bunny Plush Toy Gray with Gray Ears

    $33.00 – $106.00

    Bunny in Gray with Gray Ears! Looking for tiny, loving person to cuddle and can be your child's best friend, companion in sleep, on a journey, and in playing. Perfect as a...

    Bunnies By the Bay Bye Bye Buddy Plush Toy Bunny Grey

    $20.00$18.00

    This security blanket is ready to be on the go. With a handy loop on the back to attach to the car seat, stroller or crib you're sure to never...

    Gund Gund Animated Flappy The Elephant Plu...

    $45.00

    Gund Flappy the Elephant is an adorable singing animated plush with two different play modes. Press the left foot to play an interactive game of peek-a-boo, and the right to...

    Jellycat Jellycat Bashful Bunny Grey

    $18.00 – $80.00

    Bashful Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears means that with just one cuddle, you’ll never want to let go. Irresistibly cute and...

    Jellycat Jellycat Bashful Grey Elephant

    $16.50 – $25.00

    Bashful Elephant has an amazing sense of smell, thanks to that tremendous trunk! If you’re doing some baking, don’t be surprised if you feel a supersoft nudge and find a...

    Jellycat Jellycat Bashful Medium Kitty Grey

    $28.00

    So, so soft and ever so pretty, Bashful Kitty is a brilliant soft toy buddy for bedtime. This dreamy cat, with her cloudy-soft fur and sugar pink nose, is just...

    Jellycat Jellycat Book If I were a Rabbit Grey

    $13.50

    If I Were A Rabbit is a beautiful board book that's so much fun to read together. Encouraging tots to think and create, this bouncing bunny is a story star....

    Jellycat Jellycat Hudson Husky

    $32.50 – $70.00

    Loyal, loving and a little bit lazy, Hudson Husky is taking a break! Silvery-grey and creamy-white, with a waggy tail and tufty ears, this snowy sweetie has sky-blue eyes. Flopsy...

    Jellycat Jellycat Huggady Dog

    $30.00 – $67.50

    Tumbly, bumbly Huggady Dog gets so excited and just has to flump! A soft mushroom puppy with flop over ears, big trumpet paws and a nuzzly muzzle, this dizzy doggo...

    Jellycat Jellycat Nimbus Hippo

    $22.50

    Nimbus Hippo is marshmallow-soft in scrambly lilac-brown fur. This cuddly calf has a tasselly tail and a beany bottom for sitting upon! With perky petal ears and a squidgy snoot,...

    Scoot and Ride Kids Helmet

    $60.00

    The Scoot & Ride Kids Helmet comes in a beautiful array of colors to perfectly match your child’s Scoot & Ride kickboard! The innovative magnetic lock system keeps the helmet...

    Maileg Maileg Lullaby Friends Elephant Grey

    $58.00

    Lullaby friends is a collection of beautiful items for babies. This elephant has a soft cuddle cloth and will play a calm lullaby when you pull the tail.  Age: 0+...

    Maileg Maileg Safari Friends Medium Elephant...

    $40.00

    Safari Friends Elephant is made of the softest fabric and comes in great colors. They can sit by themselves and are just waiting for you to come and give them...

    Maileg Maileg Safari Friends Rhino Plush Toy...

    $38.00

    Safari Friends are made of the softest linen and are available in many different colors. They can sit and gives the best hug you can imagine. Maileg Safari Friends Rhino...

    Maileg Maileg Safari Friends Rhino Plush Toy...

    $28.00

    Safari Friends are made of the softest linen and are available in many different colors. They can sit and give the best hug you can imagine. Recommended age: All ages...

    Bunnies By the Bay Silly Buddy Plush Toy Bunny Grey

    $19.00

    Lots of pacifiers lost? Say no more, this cute silly buddy will be the solution to this problem. Floppy, sloppy, silly and soft, this playful pacifier holding silly buddies, tie...

    Bunnies By The Bay Sweet Nibble Bunny Plush Toy Grey

    $38.00

    Sweet Nibble Bunny is sweet, tender, and oh-my-gosh unbelievably soft. This stuffed animal has a hand-embroidered face, pink cheeks, and a big fluffy tail. Features eggnog cream and warm white fur, with...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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