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    Play Time

    Chewbeads Baby Gramercy Stroller Toy Fuschsia

    $16.00

    100% silicone baby car seat toy and stroller toy attachment. The soft and flexible design adds a great distraction for curious babies who like to touch, tug, and chew on...

    Bella Tunno Bella Tunno Happy Links Ombre

    $15.00

    The Bella Tunno Happy Links set includes 5 links for teething playing and organizing. Attach them to the stroller, rocker, play gym, or carrier to bring the fun wherever you go.  ...

    Bibs Bibs Loops Linking Toy 12 Pieces

    $16.99

    The Bibs Loops are meant to be both practical and great fun for your child. They are perfect in the stroller or bed for hanging toys, for playing, and even...

    BlaBla BlaBla Original Girl Elephant Rattle ...

    $29.00

    Handmade baby rattle made from the softest Peruvian cotton. 100% cotton with poly fill. Approximately 7" long Hand or machine wash in cold water on gentle cycle Lay flat to...

    Rubbabu Bouncy Ball Toy Bumpy Pink

    $6.00 – $10.00

    A soft, velvety ball that bounces well on floors and carpets. Made from foamed natural rubber it's squishy and safe for babies and toddlers. The tactile texture makes it fun...

    N&L Find Bunny Plush Toy Pink with Gray Ears

    $33.00 – $106.00

    Bunny in Pink with Gray Ears! Looking for tiny, loving person to cuddle and can be your child's best friend, or companion in sleep, on a journey, and in playing. Perfect as...

    Cuddle + Kind Cuddle + Kind Hand Knit Doll Hannah T...

    $72.00 – $92.00

    I’m always hopping from one big dream to another. There’s so much I want to accomplish in this beautiful world, and I know I can do it if I don’t...

    Bear Company Cuddly Dreamer Unicorn Plush Toy

    $80.00

    A magical gift for little girls, tweens, teens, kids, and unicorn lovers of all ages. This soft plush Dreamer provides comfort and play activity for your little ones.  Measures 30...

    Bella Tunno Happy Stacks Jeweled Pink

    $20.00

    The Silicone Happy Stacks are the new must-have Montessori toy. Classic stacking cups just got a massive upgrade. This set of 7 square silicone stackers teaches stacking, nesting, counting, and...

    Jellycat Jellycat Bashful Blush Poodle

    $28.00

    Bashful Poodle comes from fabulous France, and has sugar-pink fur that you can’t help but cuddle. She skips down the avenue, fluffy ears flapping, and snaffles a croissant - what...

    Jellycat Jellycat Bashful Bunny Blush

    $28.00 – $80.00

    Bashful Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never want to let go. Irresistibly cute and...

    Jellycat Jellycat Bashful Bunny Petal

    $18.00 – $37.50

    Bashful Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears means that with just one cuddle, you’ll never want to let go. Irresistibly cute and...

    Jellycat Jellycat Bashful Bunny Tulip Pink

    $18.00 – $28.00

    Bashful Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never want to let go. Irresistibly cute and...

    Jellycat Jellycat Beatrice Butterfly

    $33.00 – $65.00

    Fluttering in with a cheeky grin, it's beautiful Beatrice Butterfly! Rosy and cozy with a beany bottom, soft textured wings and suedey antennae, this bobbly buddy loves yummy nectar and...

    Jellycat Jellycat Blossom Bunny Tessa Tulip

    $27.50

    Blossom Tulip Tessa Bunny is so glad you came to see her! She needs another player for her new game, Sometimes when she’s bounding, her flowery ears flapping, she tumbles...

    Jellycat Jellycat Book If I were a Pony

    $13.50

    Trot into lots of storytime fun with If I were a Pony! This playful board book has cute feely panels and colorful pictures to get ideas racing! From swishy tails...

    Jellycat Jellycat Fleury Gerbera

    $35.00

    Fleury Gerbera is a sweet and cuddly companion for your little one. It could be a great decor as well in their nursery.  Suitable from birth. Made from 100% polyester....

    Jellycat Jellycat Fuddlewuddle Pig

    $30.00

    Fuddlewuddle Pig is rumply-scrumptious, in tousled marshmallow fur. Flumpy and dreamy, this podgy pink piglet has squidgy-soft trotters and suedey ears and snout. A cute curly tail and gentle expression...

    Jellycat Jellycat Jinx Monster

    $35.00

    Jinx Monster can't help but giggle - being a wriggly monster is fun! With a pink tum tasselly tail and dorky horns, Jinx is soft and not scary at all!...

    Maileg Maileg Bunny Albina Plush Toy

    $32.00

    This adorable and soft Bunny Albina has a floral detail on her ears and a pink ribbon on her neck.  Washing instruction: 30 C Material: Linen Height: 8.27 inches

    Tikiri Marshmallow Collection Natural Rubber...

    $49.00

    This delightful collection of your favorite animals, made from Natural rubber colored in soft pastel shades, each containing an enclosed rattle, will provide stimulation and comfort for any newborn. Includes:  Pink...

    Moulin Roty Moulin Roty Plush Toy Bibiscus The Gi...

    $48.00

    From Under my Baobab Tree collection, Moulin Roty Bibiscus the Giraffe comes in an ideal medium size cuddle plush toy allowing the baby to grasp its long legs. It features...

    Madame Alexander My First Powder Pink Dark Skin Doll

    $40.00

    Dressed in pink plush, this baby is the perfect first doll for any little one. Cute and cuddly, this 12"newborn baby doll with a soft fabric body is ready to...

    Madame Alexander My First Powder Pink Light Skin Doll

    $40.00

    Dressed in pink plush, this baby is the perfect first doll for any little one. Cute and cuddly, this 12"newborn baby doll with a soft fabric body is ready to...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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