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    Play Time

    Rubbabu Bouncy Ball Toy Crater Red

    $6.00 – $10.00

    A soft, velvety ball that bounces well on floors and carpets. Made from foamed natural rubber it's squishy and safe for babies and toddlers. The tactile texture makes it fun...

    Jellycat Jellycat Birdling Cardinal

    $17.00

    Adorable little Birdling Cardinal has elegant red fluffy fur and a typical black face. They are aggressive when defending their territory but loves to sing different melodies.  Suitable from birth. Hand wash only;...

    Jellycat Jellycat Cosmopop Rocket

    $23.00

    Cosmopop Rocket is getting ready to launch, and is making all the final checks! Squidgy metallic boosters, bright red fur, shimmery bands, and a big excited grin - all good...

    Jellycat Jellycat Dexter Dragon

    $32.50 – $65.00

    Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snuggle-soft fur in chalky blue and warm maroon red. Gorgeously detailed with soft horns,...

    Maileg Maileg Bunny Size 3 Doll Red Dress

    $54.00

    The bunny & rabbit collection is made of soft natural linen & cotton fabric - which gives a lovely hand feel and look. This bunny wears a red dress -...

    Posh Baby & Kids Posh Baby & Kids Bentley 6in1 Strolle...

    $500.00

    The luxury stroller that grows with your child. Designed in collaboration with Bentley Motors and with your toddler’s needs in mind, the Posh Baby & Kids Bentley 6-in-1 Stroller /...

    Brio Remote Control Race Car Toy

    $70.00

    Ready, steady, go! The BRIO Remote Control Race Car will give children hours of racing fun with its bright red chassis and classic BRIO looks.   The aim is to...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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