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    Play Time

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    Ambosstoys Ambosstoys Primo Classic Ride On Toy ...

    $249.99

    Primo ride on toys combines classic Italian design with the finest craftsmanship to create a timeless ride on the scooter for toddlers and design lovers.   PRIMO is the ultimate...

    Angel Dear Angel Dear Security Blankie Blanket F...

    $16.00

    A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle. It will bring smiles and comfort to your...

    Chewbeads Baby Gramercy Stroller Toy Fuschsia

    $16.00

    100% silicone baby car seat toy and stroller toy attachment. The soft and flexible design adds a great distraction for curious babies who like to touch, tug, and chew on...

    Bibs Bibs Cuddle Cloth Kangaroo

    $23.99

    Your baby will love to cuddle with this soft and snuggly Bibs Cuddle Cloth Kangaroo. It is an indispensable essential for babies to provide soothing security and comfort. The cuddle...

    N&L Find Bunny Plush Toy Pink with Gray Ears

    $33.00 – $106.00

    Bunny in Pink with Gray Ears! Looking for tiny, loving person to cuddle and can be your child's best friend, or companion in sleep, on a journey, and in playing. Perfect as...

    Banwood Classic Helmet Matte Pink

    $49.00

    These kids' bike helmets are lightweight, stylish, and provide safety through design and tested materials. They are the perfect accomplice to any child’s adventure, designed in carefully selected colors with...

    Banwood Classic Pedal Bike Pink

    $359.00

    Your mini me cyclist is in for a ‘wheelie’ good time with the Banwood Classic. Inspired by vintage bicycles for adults and influenced by Scandinavian design, the Banwood Classic features...

    Corolle Corolle Bebe Bath Doll Coralie Flowers

    $50.00

    Corolle Bebe Bath Coralie Flowers just loves water play! This small baby doll is the perfect swimming companion, helping your child to gently get to know all types of aquatic...

    Corolle Corolle Bebe Doll Calin Charming Pastel

    $45.00

    Corolle Bebe Calin is the perfect first doll for your little girl to play mommy! Corolle Bebe Calin Details: Suitable for infants 18m+ Slightly scented with vanilla The doll's face,...

    Cuddle + Kind Cuddle + Kind Hand Knit Doll Hannah T...

    $72.00 – $92.00

    I’m always hopping from one big dream to another. There’s so much I want to accomplish in this beautiful world, and I know I can do it if I don’t...

    Bear Company Cuddly Dreamer Unicorn Plush Toy

    $80.00

    A magical gift for little girls, tweens, teens, kids, and unicorn lovers of all ages. This soft plush Dreamer provides comfort and play activity for your little ones.  Measures 30...

    Maileg Maileg Bunny Holly Doll with Bag

    $42.00

    This cute little bunny comes in a polka dots bag with a pink pouch in front where your little one can bring anywhere they go without leaving Holly Bunny behind...

    Loog Guitars Mini Kids' Acoustic Guitar Pink

    $99.00

    With the 3-string Loog Mini Acoustic Guitar and its accompanying app, a child can learn to play songs - not just scales or exercises- on day one. This gives little rockers a sense of...

    Alimrose Mini Lilly Kitty Pink Linen Doll

    $30.00

    Mini Lilly is the sweetest mini kitten doll, with her own handbag! Lilly Kitty features a sweet pink linen dress & floral headband. She is ready for a playdate or...

    Olli Ella Olli Ella Dozy Dinkum Doll Moppet

    $50.00

    Say hello to Moppet! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Olli Ella Dozy Dinkums, Moppet is...

    Olli Ella Olli Ella Rattan Mushroom Basket

    $60.00

    Meet the Olli Ella Mushroom Basket - a magical home for forest-dwelling creatures, little animals, fairies, gnomes – and so much more. With a generous size, adjustable handle, and a little door (which opens and shuts), kids can open the Mushroom top and carry teeny treasures with...

    Posh Baby & Kids Posh Baby & Kids Bentley 6in1 Strolle...

    $500.00

    The luxury stroller that grows with your child. Designed in collaboration with Bentley Motors and with your toddler’s needs in mind, the Posh Baby & Kids Bentley 6-in-1 Stroller / Tricycle is...

    Alimrose Sienna Bunny Crown Doll

    $60.00

    Beautiful, soft, and cuddly Alimrose Sienna doll in Pale Pink design. A beautiful addition to any girl's room, ideal for playtime, decor, or as a special keepsake. Age: 3 years+...

    Itzy Ritzy Silicone Teething Mitts Bunny

    $9.99

    Itzy Ritzy Teething Mitts are safe on baby’s gums, and the glove design keeps the baby from getting scratches on his or her face. It's also ideal for babies who...

    Bunnies By the Bay Silly Buddy Plush Toy Bunny Pink

    $19.00

    Lots of pacifiers lost? Say no more, this cute silly buddy will be the solution to this problem. Floppy, sloppy, silly and soft, this playful pacifier holding silly buddies, tie...

    Trendy Tech Sing Along Karaoke Bling Microphone Pink

    $60.00

    This Trend Tech Brands™ Rainbow Bling Microphone is one-of-a-kind fun! With colorful dancing disco LED lights, and unbelievable sound quality, you'll rock the karaoke party all night long! Wireless microphone,...

    Matchstick Monkey Teething Toy Monkey Pink

    $18.00

    Perfect for tiny hands to grip, these adorable teethers help to soothe your baby's sore gums. The BioCote Antimicrobial Technology helps keep germs at bay, whilst textured bumps get teething...

    Matchstick Monkey Teething Toy Pickle Pig

    $18.00

    Perfect for tiny hands to grip, these adorable teethers help to soothe your baby's sore gums. The BioCote Antimicrobial Technology helps keep germs at bay, whilst textured bumps get teething...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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