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    Play Time

    Bear Company Chief the German Shepherd

    $28.00

    A charming 13-inch stuffed German Shepherd dog plush. Adorably fluffy, soft, and cute, he's perfect for little ones. Excellently crafted, Chief is a cuddly replica of the beloved German Shepherd...

    Bear Company Oliver the French Bulldog

    $28.00

    With this 13-inch stuffed dog stature, fluffy coat, and cuddly demeanor, he's the epitome of cute and adorable. Perfect for babies and kids, Oliver is a charming companion for endless...

    Bear Company Louie the Brown Tabby Cat

    $28.00

    The 15'' long realistic cat stuffed animal that will melt your heart. Crafted with care, this charming tiger tabby kitty plush toy boasts soft fur, dazzling eyes, and an expressive...

    Bear Company Tabby the Orange Cat

    $28.00

    Introducing Tabby, our 15" realistic cat stuffed animal that glorifies the beauty of a striped tabby cat. With real-to-life details and a floppy body, this plush cat stuffed animal adds...

    Bear Company Chewie the Yorkie

    $28.00

     A fluffy and cuddly realistic dog stuffed animal with 13 inches of cuteness. This adorable furry friend is ideal for babies and kids, offering comfort and playtime fun. With Chewie...

    Bear Company Doodles the Labradoodle

    $28.00

    Our adorable 13" dog plush toy! With soft faux-fur, sparkling eyes, and a floppy body, this realistic stuffed animal is perfect for cuddling. It can sit or stand, adding extra...

    Little Chew Freezer Teether - Chamomile Speckled ...

    $20.00

    Our Chamomile teether is made from a soft silicone, freezer toy that will help to soothe sore and itchy gums as much as it will entertain your baby. The simple...

    Sophie La Girafe Discovery Book

    $30.00

    A book full of activities and surprises for stimulating Baby’s curiosity and senses. The textile parts that come out of the book encourage Baby to turn the pages and discover...

    Sophie La Girafe Teething Rattle

    $22.00

    Baby can have fun and stimulate their senses with this teething rattle made from natural rubber! This teething rattle offers a multi-sensory experience: it stimulates hearing with its bell, awakens...

    Jellycat Yummy Lamb

    $20.00

    Yummy Lamb is so baby-friendly, in tufty custard-cream fur! A gentle chum with a curious face, this mini lamb is just the right size to snuggle. With little leaf ears,...

    Jellycat Bashful Luxe Bunny Nimbus

    $35.00

    Is Bashful Luxe Bunny Nimbus a lop-eared bunny, or a fluffy cloud-let in disguise? Heavenly-soft in double-cream rumples, with glossy eyes, a silky tail and a dainty suedette nose, Nimbus...

    Jellycat Smudge Bear Bag Charm

    $25.00

    Classically sweet in warm golden fur, the Smudge Bear Bag Charm brings any bag to life. Beautifully soft, with holdable paws, embroidered face and bobble tail, this bear clips on...

    Olli Ella Dinkum Dolls Petals Carrier Garland

    $35.00

    Hold them Dinkums close…in a Dinkum Dolls Carrier! Perfect for the multi-tasking kiddo, the Dinkum Dolls Carrier allows your child to tackle all the essential things that need to get...

    Olli Ella Cozy Dinkum Teddy Moppet

    $39.00

    Cozy Dinkum Dolls can be posed in multiple sleeping positions with their head, arms and legs joined to their body by an interior fabric tape. Suitable for ages 0+ Cozy...

    Fat Brain Toy Hey Clay Sweet Rings

    $6.00

    This vibrant clay is soft, lightweight, nontoxic, and stain-free - perfect for young artists taking their first step into the magical world of clay creativity. The fun starts once you...

    Fat Brain Toy Hey Clay Bijou Flower Rings

    $6.00

    This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking their first step into the magical world of clay creativity. The fun starts once...

    Fat Brain Toy Hey Clay Rainbow Unicorns

    $22.00

    The vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking their first step into the magical world of clay creativity. The fun starts once...

    Fat Brain Toy Hey Clay Dog Story

    $22.00

    The vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking their first step into the magical world of clay creativity. The fun starts once...

    Jellycat Bashful Grey Bunny Soother

    $28.00

    Rolled up tight and presented with a ribbon round it, Bashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied, Bashful Bunny won't let...

    Jellycat Bashful Bunny Loves You Book

    $24.00

    Bashful Bunny Loves You is a gorgeous first book for curious little ones. This soft cloth book has so much to explore, with floppy fur arms, flaps to lift, textured...

    Jellycat Cordy Roy Baby Hare Comforter

    $23.00

    A whole lot of feely, fuddly fun, the Cordy Roy Baby Hare Soother is the softest place to snooze. With grabbable paws, ears and feet, and a heavenly-soft little onesie...

    Jellycat Cordy Roy Baby Duckling Comforter

    $25.00

    Snooze on a lake of creamy softness with Cordy Roy Baby Duckling Soother. A loveable lassie with bobbly feet, this little duck is a toddler treat. Any time the sleepies...

    Jellycat Bashful Lamb Comforter

    $23.00

    A gorgeous first gift for newborns, the Bashful Lamb Comforter is cloudy-soft in a delicate vanilla cream fur made with recycled fibres. Designed for calming cuddles with an un-stuffed tummy...

    Jellycat Bashful Grey Bunny Comforter

    $23.00

    Bashful Bunny Comforter features our beloved Bashful Bunny signature long lop ears, a pink suedette nose and embroidered eyes. Designed with an un-stuffed body yet delicately squashy paws and bobble...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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