What Is Jellycat? Discover Why These Plush Toys Are a Favorite for Kids

If you’ve ever searched for the perfect plush toy for your baby, chances are you’ve come across the name Jellycat. Known for their irresistibly soft textures and quirky, lovable characters, Jellycat plush toys have become a favorite among parents and children alike.

Founded in London in the late 1990s, the Jellycat brand has grown into a global phenomenon—adored not only for its huggable designs but also for its dedication to quality and safety, especially for babies.

But what is Jellycat, really?

 What makes these cuddly creatures stand out from countless other soft toys?

Whether you're a new parent, a gift shopper, or just curious about the hype, this guide will walk you through the charm and story behind Jellycat, and why NINI and LOLI is your trusted destination for these beloved plush toys.

The Story Behind the Jellycat Brand

When and Where Jellycat Was Founded

Founded in London in 1999, Jellycat began as a small British brand with a big vision: to create the most loveable, luxuriously soft plush toys the world had ever seen.

The founders combined high-quality materials with a whimsical sense of design, quickly capturing the hearts of parents, gift-givers, and children alike.

In its early days, Jellycat gained popularity through boutique toy stores in the UK, but its reputation spread internationally thanks to word-of-mouth and its standout appearance at global toy fairs.

Today, Jellycat is sold in over 30 countries and has become a household name among parents seeking premium-quality soft toys for babies and toddlers.

Jellycat’s Design Philosophy

At the heart of Jellycat’s success is its dedication to thoughtful, innovative design. Each toy is crafted to be more than just adorable—it’s made to spark imagination and deliver comfort.

With a team of designers constantly developing new characters each year, Jellycat toys strike the perfect balance between quirky charm and timeless appeal.

Importantly, the brand places a strong emphasis on safety. Every plush toy undergoes rigorous testing to meet and exceed international safety standards, making Jellycat plush toys a trusted choice for even the youngest of children.

What Makes Jellycat Plush Toys So Special?

Texture and Softness

What truly sets Jellycat plush toys apart is their unbelievably soft texture. Made from premium fabrics like ultra-fine polyester and velvety fibers, these toys are designed to feel silky-smooth and comforting to the touch.

For babies, this softness offers a soothing sensory experience—ideal for cuddling, napping, or simply feeling secure.

The meticulous craftsmanship behind each toy ensures not only a luxurious feel but also long-lasting durability, even after repeated hugs and washes.

Safety for Babies

Safety is a top priority for parents—and for Jellycat. All Jellycat products undergo extensive safety testing and comply with international safety standards, including EN71 and ASTM. This means no small, detachable parts, no rough stitching, and no materials that could pose a risk to infants.

Whether you're gifting a Jellycat for babies or adding to your child's bedtime companions, you can trust that each toy is crafted with the highest level of care.

Variety of Characters

From the iconic Jellycat Bunny to playful animals like octopuses, sloths, and vegetables with faces, Jellycat offers a world of imagination. The variety ensures there’s something for every child—whether they love jungle animals, sea creatures, or cuddly fantasy characters.

This diversity allows children to connect emotionally with their toys, turning a Jellycat plush into more than a stuffed animal—it becomes a cherished friend.

Popular Jellycat Toys Parents Love

Bestsellers at NINI and LOLI

At NINI and LOLI, we carefully curate a collection of the most beloved Jellycat plush toys that parents consistently return to. Among our bestsellers:

• Bashful Bunny – The iconic Jellycat toy, available in multiple colors and sizes. A timeless favorite for baby showers and first birthdays.

• Odell Octopus – With soft tentacles and a friendly smile, this undersea friend is both huggable and eye-catching.

• Amuseables Collection – From smiling avocados to cheerful toast, these playful characters bring humor and charm to any nursery.

• Fuddlewuddle Lion – A roary favorite for toddlers who love animals with personality.

Each bestseller is handpicked to offer both quality and emotional value, making it easy for parents to find the perfect companion for their child.

Customer Reviews and Top Picks

Parents across the country rave about the impact Jellycat toys have on their little ones. Many highlight how their children become instantly attached—some even taking their plush friend everywhere from bedtime to daycare.

“My daughter won’t sleep without her Bashful Bunny. We ended up buying a backup!” – Emily, FL

Top-rated features include:

• Exceptional softness that doesn’t fade after washing

• Lightweight and easy to grip for small hands

• Unique character designs that spark smiles and storytelling

With consistent 5-star reviews, it’s clear that Jellycat isn’t just a toy—it’s a treasured part of childhood.

Where to Buy Authentic Jellycat Toys

Why Shop at NINI and LOLI?

When it comes to purchasing authentic Jellycat plush toys, it’s important to choose a trusted retailer—and NINI and LOLI stands out for several reasons:

• 100% Authentic Products: We source directly from Jellycat, ensuring every toy is genuine and meets the brand’s high standards.

• Curated Selection: Our collection is thoughtfully chosen to include both classic favorites and the latest seasonal releases.

• Fast Shipping & Excellent Customer Service: We know that when you’re shopping for a baby gift or a cuddle buddy, speed and support matter.

• Trusted by Parents Nationwide: Thousands of happy customers have made us their go-to store for Jellycat and other premium baby brands.

Whether you're shopping for your own child or looking for the perfect baby shower gift, NINI and LOLI makes it easy to find the Jellycat plush that will be loved for years.

Why Jellycat Is More Than Just a Plush Toy

Jellycat has captured the hearts of children and parents worldwide by combining softness, creativity, and safety in every plush toy. From its humble beginnings in London to becoming a global favorite, the brand continues to stand out for its unique designs and quality craftsmanship.

Imagine your baby clinging to their first Jellycat friend as they drift off to sleep—that’s the kind of memory you’ll cherish forever.

Whether you're discovering what Jellycat is for the first time or looking to expand your collection, one thing is clear: these toys offer more than just cuddles—they spark joy, comfort, and imagination.

Shop the Magic of Jellycat at NINI and LOLI

Ready to bring home a Jellycat your child will love?
Explore our handpicked collection at NINI and LOLI today and find the perfect plush companion that’s soft, safe, and seriously adorable.