Baby and Children's Products

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of...

Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a...

Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves...

Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked...

Let your child experience driving something special, with this great ride-on speedster! It is built to last with a padded seat, sturdy metal body, and rubber tires. Some simple self-assembly...

We are excited to introduce Loretino Monaco racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno. In...

Let your child experience driving something special, with this great ride-on speedster! It is built to last with a padded seat, sturdy metal body, and rubber tires. Some simple self-assembly...

Back in the 70s, F1 racing was a dangerous, high-speed game. Cars were fast, drivers were furious and the competition was intense.  The Velocita collection by Playforever was inspired by...

A small favorite in a soft design for both adults and children. Made of solid wood with a high finish. Materials: Wood Product Dimension: 5” length Box Dimension: 5.75” length...

On your marks...get set... go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1...

Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a...

Baghera’s Racer baby ride-on enables your child to find their feet quickly and to move about easily. While having loads of fun, your tot will instinctively understand how to move forward...

The Riders, the new XL ride-on from Baghera!With its 90cm length and large wheels, this supercar is for seasoned pilots only! Strong, silent and very maneuverable, this large Red ride-on...

On your marks...get set... go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1...

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of...

Keep your child’s noggin safe while scooting with our upgraded Micro Kickboard Helmets! Available with safe sizing via head circumference, you can be sure that your Micro helmet will be the perfect...

This scooter has it all! The Micro Kickboard Maxi Deluxe Foldable LED offers our customers favorite Maxi features - foldability AND light-up wheels!    The Maxi Deluxe Foldable LED takes the multi-award-winning,...

Bring a friend along on every ride with a colorful, funky Micro Kickboard Scooter Head! Choose from a variety of characters to make your adventures even more fun. They attach...

The Micro Kickboard Maxi Deluxe LED Scooter takes the multi-award-winning, much-revered children's three-wheeled scooter to the next level. This deluxe version has LED light-up front wheels, an anodized stem for extra...

Keep your child’s noggin safe while scooting with our upgraded Micro Kickboard Helmets! Available with safe sizing via head circumference, you can be sure that your Micro helmet will be...

The Micro Kickboard Maxi Deluxe Pro Scooter offers wide front wheels, a cool chopper-style handlebar, and five trendy color combinations. Besides its unique new look, this classic kickboard scores high with...

This Micro Kickboard Maxi Deluxe Scooter version has an anodized stem for extra protection against wear and tear, a unique, silicone-injected footplate for improved grip, and an adjustable T-bar, meaning that...

Light up your ride with the all Micro Kickboard Mini Deluxe LED Scooter! The Micro Kickboard Mini Deluxe LED comes in a variety of fresh color combos and offers a wide...

Keep your child’s noggin safe while scooting with our upgraded Micro Kickboard Helmets! Available with safe sizing via head circumference, you can be sure that your Micro helmet will be the perfect...