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    Play Time

    Olli Ella Olli Ella Dozy Dinkum Doll Mini

    $50.00

    Say hello to Mini! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Olli Ella Dozy Dinkums, Mini is...

    Jellycat Jellycat Bashful Bunny Lilac

    $28.00

    Jellycat Bashful Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never want to let go. Irresistibly cute...

    Jellycat Jellycat Dashing Dog

    $70.00 – $120.00

    Flopsy, friendly Dashing Dog is as soft and creamy as an ice-cream sundae! Mottled in grey, with cute foldy ears, this loyal layabout will be your best friend. Don't forget...

    Jellycat Jellycat Tawny Reindeer

    $60.00

    Tawny Reindeer has the coziest coat on, in a two-tone fluff. This elegant deer has soft caramel fur and brown booties to match her antlers. The delicately detailed ears, stitched eyelashes,...

    Jellycat Jellycat Fluffkin Doll

    $27.50

    Fluffkin Doll is so happy to meet you! This fuzzy-headed fairy has a cream fluffy body and lives in a cream rosebud that turns into a skirt or simply tuck this pal...

    Jellycat Jellycat Birdling Robin

    $17.00

    A gorgeously soft and squidgy Birdling Robin has a snuggly soft orange cream and brown fur with a suedey bill. He loves to fly around the garden and chirp all day. ...

    Jellycat Jellycat Birdling Cardinal

    $17.00

    Adorable little Birdling Cardinal has elegant red fluffy fur and a typical black face. They are aggressive when defending their territory but loves to sing different melodies.  Suitable from birth. Hand wash only;...

    Jellycat Jellycat Birdling Dove

    $17.00

    Cute little Jellycat Birdling Dove has elegant creamed white fluffy fur. He loves to rise up early in the morning!  Jellycat Birdling Dove Details: Suitable from birth. Hand wash only; do...

    Jellycat Jellycat Crimson Santa

    $27.50 – $50.00

    Crimson Santa is very busy, packing his sleigh with toys and treats! This merry-berry pal has a silky-soft beard, tied with a sparkly bow! His scarlet hat has a pompom...

    Jellycat Jellycat Onyx Dragon

    $32.50 – $65.00

    Lounging around, it's loveably lazy Onyx Dragon! This beautiful black dragon comes with all the classic dragon features including soft black fur and soft, shiny silver wings, ears, tail point,...

    Jellycat Jellycat Merry Mouse Wreath

    $27.50

    Oh Holy Night! This cute little Merry Mouse Wreath has a cute red Santa hat and is carrying a wreath. A perfect holiday gift and cuddle buddy. Suitable from birth....

    Jellycat Jellycat Merry Mouse Present

    $27.50

    Merry Mouse Present has a cute little red gift box wrapped in gold ribbon. An adorable gift idea for your little kids during the holiday.  Suitable from birth. Hand wash...

    Jellycat Jellycat Merry Mouse Bedtime

    $27.50

    Merry Mouse Bedtime in his matching sleepwear and hat is the cutest little mouse perfect for a holiday gift for your kids.  Suitable from birth. Hand wash only; do not...

    Jellycat Jellycat Leffy Elf

    $20.00 – $27.50

    Leffy Elf is a helpful pal, making toys and games for Santa. It's cold at the North Pole, so Leffy's cheeks are as red as those boots and candy cane...

    Cuddle + Kind Cuddle + Kind Hand Knit Doll Everest ...

    $64.00 – $88.00

    Where I come from, the ice and snow are always sparkling. I love building snow forts, slurping marshmallows in hot chocolate, and most of all, helping people. I believe we...

    Rubbabu Cleanupper the Dump Truck Toy

    $29.00

    The Rubbabu Dump Truck is a colorful, soft and safe truck made from our signature natural rubber foam with a soft velvet-like flocked finish. It has a body that lifts...

    PonyCycle PonyCycle U Series Ride On Toy Zebra

    $289.00 – $329.00

    How to Ride PonyCycle Toy?Kids operated! Easy to steer left and right with the handlebars. Sit on the saddle, step pedals down with feet. The saddle rises and falls to...

    Tegu Original Pocket Pouch Magnetic Wooden...

    $32.00

    The Pocket Pouch is the perfect introduction to the world of Tegu magnetic wooden blocks. It's just the right sized toy for the purse, restaurant, airplane, or desk. Age: 12...

    Bajo Manhattan Blocks

    $57.00

    Bajo’s Manhattan blocks feature minimalist non-toxic painting styles and easy to stack skyscrapers. Teach your children about architecture while helping them learn to stack with these beautiful blocks.   Product...

    PlanToys PlanToys Assorted Fruit Set

    $32.00

    PlanToys Assorted Fruit Set is the perfect toy for your aspiring little chef! The set includes a cutting board, knife, and 5 sliceable fruits - orange, lemon, kiwi, strawberry, and apple....

    Cuddle + Kind Cuddle + Kind Hand Knit Doll Henry Th...

    $74.00 – $95.00

    I‘m a carrot connoisseur and love munching on them wherever I go. Would you like to share? They’re super delicious! I love hopping as fast as I can and working...

    Corolle Corolle Bebe Doll Calin Unicorn

    $45.00

    Corolle Bebe Calin Unicorn is a little 12” baby doll that is just the right size for a child’s little arms and hands to play with.Its soft body allows it...

    Grimm's Authentic Grimm's Rainbow Hearts Buil...

    $48.00

    Making sculptures and training fine motor skills. Also ideal as a desk toy and a wonderful decoration. These fantastic building blocks open new possibilities in building and creating, in combination...

    Grimm's Authentic Grimm's Red Hearts Building...

    $48.00

    Making sculptures and training fine motor skills. Also ideal as a desk toy and a wonderful decoration. These fantastic building blocks open new possibilities in building and creating, in combination...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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