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    Play Time

    Chronicle Books Finger Puppet Book Baby Narwhal

    $7.99

    Baby Narwhal swims, dives, meets new friends and drifts off to bedtime with his family. Featuring a plush finger puppet that peeks into each lovingly illustrated page, this entry in...

    Chronicle Books Finger Puppet Book Baby T Rex

    $7.99

    Newborns will love snuggling up with Baby T. Rex! Baby T. Rex learns to stomp, roar, and explore her world before drifting off to bedtime with her loving family. Featuring...

    Chronicle Books Finger Puppet Book Hug Me Little Bear

    $9.99

    Share your love with this huggable finger puppet book! The sweetly reassuring stories in this brand-new series celebrate all the things a parent's arms can do for their child, from...

    Chronicle Books Finger Puppet Book Hug Me Little Bunny

    $9.99

    Share your love with this huggable finger puppet book! The sweetly reassuring stories in this brand-new series celebrate all the things a parent's arms can do for their child, from...

    Chronicle Books Finger Puppet Book Hug Me Little Puppy

    $9.99

    Share your love with this huggable finger puppet book! The sweetly reassuring stories in the Hug Me series celebrate all the things a parent's arms can do for their child, from playing...

    Chronicle Books Finger Puppet Book Little Love Bug

    $7.99

    Little Love Bug Finger Puppet Book is a sweet, entertaining board book with a finger puppet built right in.   In this feel-good finger puppet book, a parent and their little...

    Chronicle Books Finger Puppet Book Little Moose

    $7.99

    Tiny tots will enjoy going for a dip in a mountain lake with an adventurous calf in Little Moose. These simple, comforting stories feature a permanently attached plush finger puppet and...

    Tikiri Giraffe Natural Rubber Rattle

    $18.00

    Giraffe: One of the Tikiri My First Zoo animals, the great giraffe is ever so squeezable and ready for curious minds. Take him in the bath, or as a teething...

    Plushies Grand Flopsie Goldie Retriever Plush ...

    $32.00

    Goldie Grand Flopsie is a large golden retriever that comes in a resting position. Suitable for all ages and personalities. High-Quality Materials make for a soft and fluffy touch. Quality...

    Gund Gund Animated Alora The Unicorn Plush...

    $45.00

    Gund Animated Alora The Unicorn is ready to sing and clap with babies as they learn their numbers and ABCs!   Baby GUND is proud to present Alora, a whimsical...

    Gund Gund Happy Birthday Puppy Animated Toy

    $40.00

    Animated Birthday Puppy Sings Happy Birthday! Candle lights up. A perfect cuddle buddy for your little one.  3 AA replaceable batteries are included Size: 10in H x 7in W x...

    Haba Haba Clutching Color Snake Toy

    $20.00

    Haba Clutching Color Snake Rattle is the perfect toy to entertain your little ones as well as to help them work on their grasping skills. The Snake Rattle offers limitless...

    Haba Haba Clutching Magica Toy

    $20.00

    Haba Clutching Magica teether is the perfect toy to entertain your little one as well as to help them work on their grasping skills! Haba Clutching Magica Details: Suitable for...

    Haba Haba Clutching Rainbow Ring Toy

    $20.00

    Your little one will be delighted with the Haba Rainbow Ring Clutching Toy.  This adorable clutching toy features brightly colored wooden pieces tightly and securely fastened together with a unique, tested...

    Haba Haba Happy Quartett Block Set Toy

    $26.00

    The Haba Happy Quartett Block Set is perfect for baby's first blocks! Not only does each vibrant and colorful block make a different sound but they are also super soft!...

    Tikiri Hippo Natural Rubber Rattle

    $18.00

    Hippo: One of the Tikiri My First Zoo animals, the cute hippo is ever so squeezable and ready for curious minds. Take her in the bath, or as a teething...

    Chronicle Books Hooray for Little Fingers!

    $14.99

    1, 2, 3, 4, 5! What can 5 little fingers do? Tickle, wiggle, dance—and much more!In this lively and irresistible board book, young readers learn to count and explore just...

    Jellycat Jellycat Amore Cat

    $40.00

    Jellycat Amore Cat is a great snuggle in cat form. This sleepy silly is perfectly podgy in textured fur. With waggly whiskers, dreamy eyes, a swooshy tail, and teeny paws,...

    Jellycat Jellycat Amuseable Avocado

    $20.00 – $60.00

    Get your five-a-day in an adorable way with Amuseable Avocado! Scrummily green and soft, our veggie chum has a natty two-tone jacket in speckled fur. We love that squashy, suedey...

    Jellycat Jellycat Amuseable Candy Cane

    $18.50

    Peeping out of a festive stocking, it's Jellycat Amuseable Candy Cane! Stripey-silly in scarlet and cream, with cordy brown boots and a friendly grin, this soft little scamp can't wait...

    Jellycat Jellycat Amuseable Cloud

    $29.00

    Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious cream fur, with cordy grey feet for running across the...

    Jellycat Jellycat Amuseable Cream Orchid

    $42.50

    Amuseable Cream Orchid is putting on a fine display! Just look at those big, marshmallowy blooms – like puffs of silky steam! With a linen pot, fluffy choc soil, and...

    Jellycat Jellycat Amuseable Daffodil

    $27.50

    It's springtime all year round with Amuseable Daffodils! This daffy daff has a linen pot, fluffy brown soil, and cordy feet. With green cordy stems and sunny velvety flowers, this...

    Jellycat Jellycat Amuseable Hyacinth

    $30.00

    Amuseable Hyacinth is putting on a fine display! Just look at those blooms! With a linen pot, fluffy choc soil, and cordy boots and leaves, this cheerful charmer would make a...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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