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    Play Time

    Jellycat Jellycat Book If I were a Polar Bear

    $13.50

    Jellycat’s exciting If I were a polar bear book is colorful and sturdy enough for your child to grip by themselves, perfect for interactive play. Product Details: Suitable from birth. Features...

    Jellycat Jellycat Book If I were an Elf

    $13.50

    Skip into Santa's workshop with If I were an Elf! This beautiful board book has fun feely panels and lots of jolly, joyful pictures. A present to whirl little helpers...

    Jellycat Jellycat Brigitte Rabbit

    $27.50

    Brigtte Rabbit is such an elegant and beautiful companion that will capture your little one's heart. Scrumptiously soft with an embroidered eye detail and a large bow ribbon on her neck.  Suitable...

    Jellycat Jellycat Colin Chameleon

    $29.00

    Colin Chameleon is such a charismatic critter! Soft as moss and jumbly-colored, he's way too cool for just one shade. This kooky dude's got the biggest bobble eyes, a groovy...

    Jellycat Jellycat Cordy Roy Whale

    $27.50

    Jellycat’s Cordy Whale is the perfect companion for your little one anywhere, whether it is in bed at night or during a nice stroll in the park when the sun...

    Jellycat Jellycat Crispin Crab

    $33.00

    Crispin Crab is the king of the beach, and loves to parade about - sideways, of course! This rusty rascal has big squidgy claws, bendy legs and a warm seaside...

    Jellycat Jellycat Cyril Sloth

    $35.00

    We can’t get over how gorgeous Cyril Sloth is. No wonder this little guy moves so slowly - everyone should see his scrummy tawny fur and snuggle that feathery softness....

    Jellycat Jellycat Dancing Darcey Elephant Medium

    $28.00

    Dancing Darcey Elephant believes everyone can dance! This soft little star has a gorgeous peach tutu and satin shoes tied perfectly. Short cocoa fur and long, long legs make a...

    Jellycat Jellycat Dashing Dog

    $70.00 – $120.00

    Flopsy, friendly Dashing Dog is as soft and creamy as an ice-cream sundae! Mottled in grey, with cute foldy ears, this loyal layabout will be your best friend. Don't forget...

    Jellycat Jellycat Dexter Dragon

    $32.50 – $65.00

    Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snuggle-soft fur in chalky blue and warm maroon red. Gorgeously detailed with soft horns,...

    Jellycat Jellycat Douglas Dino

    $27.50 – $52.50

    Lolling about and having a think - that's what Douglas Dino likes to do! This mossy dino has soft mustard spines, a long curvy tail, and deep mossy fur. He'll...

    Jellycat Jellycat Fuddlewuddle Cat Medium

    $30.00

    Fuddlewuddle Cat is a cocoa cutie, with scrumple-soft fur in warm mocha brown. With a long, lazy tail, squashy trumpet paws and double-cream ears and muzzle, this ruffly truffle will...

    Jellycat Jellycat Fuddlewuddle Lamb

    $30.00

    Jellycat’s Fuddlewuddle Lamb is the perfect cuddly companion for your little one anywhere, whether it is snuggling in bed at night or during a nice stroll in the park. Product...

    Jellycat Jellycat Fuddlewuddle Lion

    $30.00 – $50.00

    Jellycat’s Fuddlewuddle Lion is the perfect cuddly companion for your little one anywhere, whether it is snuggling in bed at night or during a nice stroll in the park. Product...

    Jellycat Jellycat Fuddlewuddle Medium Dragon

    $30.00

    Jellycat’s Fuddlewuddle Dragon is the perfect cuddly companion for your little one anywhere, whether it is snuggling in bed at night or during a nice stroll in the park. Product...

    Jellycat Jellycat Fuddlewuddle Medium Elephant

    $30.00

    Jellycat’s Fuddlewuddle Elephant is the perfect cuddly companion for your little one anywhere, whether it is snuggling in bed at night or during a nice stroll in the park. Product...

    Jellycat Jellycat Fuddlewuddle Medium Puppy

    $30.00

    Jellycat’s Fuddlewuddle Puppy is the perfect cuddly companion for your little one anywhere, whether it is snuggling in bed at night or during a nice stroll in the park. Product...

    Jellycat Jellycat Fuddlewuddle Pig

    $30.00

    Fuddlewuddle Pig is rumply-scrumptious, in tousled marshmallow fur. Flumpy and dreamy, this podgy pink piglet has squidgy-soft trotters and suedey ears and snout. A cute curly tail and gentle expression...

    Jellycat Jellycat Harry Panda Cub

    $35.00

    Tubby and ticklish, Harry Panda Cub is such a cuddly chap. His charcoal-grey and creamy fur is velvety-soft and so beary snuggly. Harry's beany feet help him sit up, and...

    Jellycat Jellycat Huggady Dino

    $30.00

    Floppy and mossy, with grassy green fur, Huggady Dino is a gentle giant. We love those kindly oval eyes! With a chunky muzzle, squidgy-soft paws, snuggly spines, and a perky...

    Jellycat Jellycat Louie Lion

    $32.50 – $120.00

    Louie Lion is a glamorous fellow, with a silky mane, soft honey fur and a milk-white muzzle. Loveably lazy, this royal rascal has a long tassel tail and soft, squishy...

    Jellycat Jellycat Luis Llama

    $32.50

    Luis Llama is loveably lazy, and an effortlessly elegant fellow. A sandy lad, this warm, woolly pal has long, silky fur and squashy chocolate hooves. He sits so neatly on...

    Jellycat Jellycat Mellow Mallow Elly

    $26.50

    Stomping along and singing a song, it's Mellow Mallow Elly has a song in his heart!! Stretchy-soft in a gorgeous blue, this squidgy elephant is ready for cuddles. Flumpy and friendly,...

    Jellycat Jellycat Mellow Mallow Pig

    $26.50

    Mellow Mallow Pig is a pink delight! This cushion-soft pig has a huge squishy muzzle, wrinkly legs, and stretchy-warm grey pink- perfect for dozy cuddles. Wee foldy ears, a little straight...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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