PlayTime Shop by Age 0-11 Months

A perfect bedroom set, with double bed and stylish bedding, wardrobe, bedside table, lamp, dressing table, stool, printed rug, 3 clothes hangers, and an on-trend tub chair with printed cushion....

These pebble blocks are perfect for balance and stacking challenges, decorating scenic play, making a stony puppet show landscape, and building cairns. This four-piece set is painted in gorgeous graduated...

Is Bashful Luxe Bunny Nimbus a lop-eared bunny, or a fluffy cloud-let in disguise? Heavenly-soft in double-cream rumples, with glossy eyes, a silky tail and a dainty suedette nose, Nimbus...

Trust the Amuseables Coffee-To-Go Bag Charm to perk up gloomy mornings. With biscotti fur, a frothy cream lid, a chunky cord holder and toffee cord boots, as well as a...

Turbo captures the spirit and magic of the most infectious decade ever. Part of the Verve collection, Playforever's Turbo Laser is inspired by the F1 cars of the 80's. With unapologetic clashing...

  From Wedges to Mary Janes; vivid color blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold color and...

Sheldon Shrimp is just so adorkable, with big bobbly eyes and stretchy feelers. He's a fun-loving shellfish with a soft peachy head and a cordy textured tummy and tail. Sheldon...

I come from a magnificent forest where all the paths lead to adventure and fun. Being outdoors all day skipping, twirling and running makes me smile from ear to ear....

We are excited to introduce Loretino Monaco racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno. In...

Keep your child’s noggin safe while scooting with our upgraded available with safe sizing via head circumference, you can be sure that your Micro helmet will be the perfect fit for your little...

Silicone Large Rainbow is manufactured with platinum silicone, which is BPA free, PVC Free, Latex Free, Phthalate Free, and 100% safe. Platinum silicone is a soft material that feels great to...

Perfectly ripe and huggably round, Amuseables Peach brings natural sweetness. Playfully detailed with soft halo fur, fudge cord boots and a chic side-dimple, as well as a cord stalk and...

A cute wooden re-make of the traditional metal & plastic gumball machine.   Turn the star and see what comes out next! If it gets stuck just give it a...

Yummy Duckling is the happiest hatchling in scrambled-egg yellow fur. Our waddling wonder has a golden beak and feet, tickly tum and waggle wings. This daddy duck is too little...

A spell is cast turning a rude, young prince into a beast until he learns to love and show kindness. Meanwhile, a brave, independent village girl named Belle loves to...

Turbo captures the spirit and magic of the most infectious decade ever. Part of the Verve collection, Playforever's Turbo Lauper is inspired by the F1 cars of the 80's. With unapologetic clashing...

 It's time to get to grips with the alphabet! Introducing a toy that will amuse your child whilst prompting them to discover the letters of the alphabet! These include placing the...

Playforever draws inspiration from classic and iconic racing cars and racing planes from the 1920s, as well as in 1960s New York.  Combining decades of research with technical car design...

Your child is the captain of these vessels, as they sail the Seven Seas -- rolling along on any smooth surface! Included on board each is a captain of the...

The Miniland Sensory Balls are 100% made of natural rubber from hevea trees. Their especially soft natural material makes them very easy to grip and suitable for handling and biting by...

Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy buttercream, topped with velvety strawberries and a striped jersey...

Bonjour, mes amis! Un petit dejeuner? Jellycat Amuseable Croissant is a crusty cutie - all golden and bobbly with soft pastry knobbles. This scrummy scamp has a big sunny smile and...

This item completes the play and makes sure the mice and bunnies have a place to hang the clothes after washing them. Material: Metal/Wood Size: 3.94 inches    

The ingenious constructions of Leonardo da Vinci: with these simple sticks one can create a dome and a bridge, which stand without glue or a cord and without a nail...