PlayTime Shop by Age 0-11 Months

Get ready to make a splash in your fidget routine! Inspired by the playful texture of the sea sponge, this unique bubbly Thinking Putty is as soothing as it is...

Welcome Opal, a beautiful baby doll designed to inspire hours of nurturing play. Dressed in soft, charming clothing, Opal comes complete with a plush carrycot, making her the perfect companion...

Lily is the perfect first baby doll—thoughtfully designed for little hands and big imaginations. Dressed in a simple white tee, matching shorts, and a sweet hat with pink accents, Lily...

Soothe sore gums naturally with the So'pure Circle Teether. Made from 100% natural rubber. This lightweight, easy-to-grip teether is perfect for little hands and tender mouths. Its soft, flexible texture and...

Flappy’s back — and cuter (and smaller!) than ever! This award-winning elephant is now in a travel-friendly 7” size, making him the perfect on-the-go buddy for babies and toddlers.With his...

Gila means joy—and that's exactly what she brings. Handmade with love from soft pastel yellow and coral corduroy, Gila features gentle textures and comforting details, making her the perfect companion...

Answer the call of duty and bring heroic adventures to life! With the Coast Guard Boat – PBS Edition, kids can protect the shores, rescue those stranded at sea, and...

Glenny Goat is the cuddliest kid in the herd, ready for cozy naps and slow strolls through imaginary meadows. With a soft, huggable body in warm tan and brown fur,...

Step into action with the Fire Station Set! Create custom rescue vehicles with the all-new modular Fire Truck, complete with an extendable ladder to tackle towering blazes. Bring playtime to life with...

Embark on exciting firefighting missions with Fire Rescue! Send the fire chief car and figure into action at top speed with the Pullback Chassis. Enhance the action with realistic Fire Tiles to...

Designed with your little one in mind, this baby float supports infants up to 15kg (33lbs) and features a soft leg support system and built-in headrest for added comfort during...

Designed for safe and shaded water play. Perfect for babies weighing 11–15 kg (24–33 lbs), this float offers a comfortable and secure way to enjoy the water. Featuring a supportive...

Ride to Paradise on the original and best White Swan Luxe Ride-On Float! Our Instagram famous Swan Float is back and better than ever in its classic white color way,...

Designed for babies weighing 11–15 kg (24–33 lbs), this caregiver-and-baby float offers comfort, support, and bonding during pool time. Featuring soft leg openings and a gentle headrest, your little one...

Designed for babies aged 6–12 months and weighing 11–15 kg (24–33 lbs), this premium baby float ensures comfort, protection, and fun in the water. A soft, adjustable fabric seat offers...

Turn bath time into a fun country adventure with this family of little animals. Their soft texture, vibrant colors, and easy-to-grab design make them perfect for tiny hands.These toys are...

This soft, cozy thick play mat for baby is a great addition to any room where your baby or toddler loves to play. Made from plush polyester, our playmat for...

Explore our world in a fun, engaging way with this beautifully designed double-sided puzzle!Perfect as a gift – educational, eco-friendly, and visually captivating.Details: Pieces: 208 high-quality cardboard pieces Design: Double-sided...

Snuggle up with the cutest member of the Flopsie family, the Shiba Inu Plush. This plush captures the charm of the beloved Shiba Inu breed with its vivid coloring, perky...

Meet Sonia — a darling interactive doll that little ones will instantly fall in love with! 💕She cries, says “Papa” and “Maman” in French, and calms down with her pacifier,...

Meet your new pocket-sized party pal — SEALebration! This adorable mini speaker may be tiny, but the sound? Totally mind-blowing. With rich, clear audio and Bluetooth 5.0, your music will...

Let their creativity run wild! These chunky brush markers are perfect for little hands, making it easy to draw thick or thin lines with every stroke. The vibrant colors are...

Hop aboard the tastiest truck in town! This 35-page food truck-shaped coloring book serves up a world of fun, packed with popcorn, silly ice creams, hot dogs, and more deliciously...

Get ready to roar with laughter and creativity! This dino-mite 35-page coloring book is bursting with silly dinosaurs, wild prehistoric scenes, and endless adventures waiting to come to life.Includes: 2...