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Dressed in pink plush, this baby is the perfect first doll for any little one. Cute and cuddly, this 12"newborn baby doll with a soft fabric body is ready to...

EARTHY the WORLD BALL is a natural rubber baby toy for teething, bath time and sensory play. Hand painted with natural pigments for safe and worry-free play!Helping introduce kids to planet Earth,...

The NogginStik® developmental light-up rattle is a baby’s first learning toy. It might look like a cute version of a baby rattle, but it has a powerful agenda. The NogginStik®...

Crocodile: One of the Tikiri My First Zoo animals, the cute crocodile is ever so squeezable and ready for curious minds. Take him in the bath, or as a teething...

Sore gums are no match for the Itzy Ritzy Bitzy Biter Teething Ball! This multi-textured teether is perfect for providing comfort as it soothes your child's emerging teeth and calms...

With a plush finger puppet permanently attached to the book and peek-a-boo holes in every page, this charming board book is a fun way for parents and children to play...

Hippo: One of the Tikiri My First Zoo animals, the cute hippo is ever so squeezable and ready for curious minds. Take her in the bath, or as a teething...

People call me a little prince because I always think of others first and I love to make them laugh. I adore running and playing on the rolling green hills...

I can't decide which I love more - dancing or flying! I think dancing is like dreaming with your feet and flying makes me feel like I can conquer anything....

The Sophie the Giraffe Balls & Cubes set contains two balls and two cubes made from 100% natural rubber, for developing baby's dexterity! Light and easy to manipulate your baby...

If you were a dog for a day, would you chase rabbits or roll around in the garden? Would you have long ears or pointy ones? So many questions! Looks...

Bath Toy Get ready for lots of fun in the tub. Now, the party doesn't have to end when it's bath time for your little one! They're perfect for beach...

The Sophie Bath Toy by Calisson from the Sophie La Girafa is the perfect addition to the tub to make bath time fun! Floats When squeezed, the Sophie bath toy...

So soft and ever so pretty, Bashful Kitten is a brilliant feline friend. This dreamy cat has cloud-soft grey fur with a cream muzzle and pale pink suedette nose. With...

A chef's best friend, Amuseables Ginger brings fiery fun to the table! Stunningly textured in soft golden fur, with chunky nodes of all shapes and sizes, this kooky root wears...

Take two of your five a day on the road with Amuseables Cherries Bag Charm. A duo of soft cherries with stitched smiles and fine cord legs, this cheery pair...

Amuseables Boiled Egg Groom can't wait to say, ‘I do’! With super-soft fur in cream and yellow, and a suedette top hat with black satin band, this egg is skipping...

Amuseables Popcorn brings a jumbo serving of joy! A squat, snuggly carton in red and white stripes, brimming with clouds of two-tone popcorn, this movie buff has booked the very...

Amuseables Pain Au Chocolat is a pastry poppet, full of chunky suedey chocolate! This golden pal is beautifully baked, with layers of soft fur and neat cordy boots. Just the...

Sweet, soft, and perfectly sized for tiny hands. These ring Rattles are designed to delight from the very first moments. Featuring a gentle rattle sound, plush fabrics, and an easy-to-grasp...

Salut! Amuseable Baguette has hopped straight out of the cosy oven to meet you! This golden loaf is deliciously soft, with huggable dough, chunky cord scores, a cheery smile and...

A study buddy for supportive hugs, Amusable Boiled Egg Geek is here! This cream-and-yellow softy wears embroidered glasses and red suedette trainers. Kicking up those chocolate cord legs; this affable...

Cauliflower Rattle Toy is the GREENEST RATTLE IN THE MARKET! Its exterior is made of 100% natural rubber, and inside are upcycled cherry seeds that turn this teether into a rattle. 2...

Straight out of 1960s New York, Playforever's Maverick Heat vehicles are a bold representation of the famous slab-sided vehicles of the era. With distinctive flat sides and super large surface...