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 It's time to get to grips with the alphabet! Introducing a toy that will amuse your child whilst prompting them to discover the letters of the alphabet! These include placing the...

The Miniland Sensory Balls are 100% made of natural rubber from hevea trees. Their especially soft natural material makes them very easy to grip and suitable for handling and biting by...

Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a...

This item completes the play and makes sure the mice and bunnies have a place to hang the clothes after washing them. Material: Metal/Wood Size: 3.94 inches    

This working stable is perfect for grooming the ponies, with a brush, and 2 blankets. Feed the ponies with a bale of hay and a nose bag. Keep it all...

Meet Olli Ella Strolley, a revolutionary design in imaginative play. This hand-woven rattan basket on wheels switches from a stroller to a shopping cart, by just lowering the hood.  A new kind...

Basically a wooden Gameboy, but with no screen or yucky batteries. Get your Kiko+ & gg* Wakka Game on with this sleek wooden version of the old-school retro water game.  Use your two manual controllers (i.e....

This beautiful piece is handmade and it will complete the decoration of your Maileg Miniature Bathroom. Maileg Bath Mat Toy Details: Material: Cotton

Playforever draws inspiration from classic and iconic racing cars and racing planes from the 1920s, as well as in 1960s New York.  Combining decades of research with technical car design...

I live way up north, up near the top of the world! I love making snow angels with my twin brother and adore the way snow tingles on my tongue....

Spot the Mushroom is a vegetable-shaped baby toy perfect for sensory play, and bath time - all the while introducing them to nature at an early age! Safe for kids, worry-free play! Designed...

You might want to pack your winter coat for this frost-filled storytime adventure. Fearless optimist Anna sets off on an epic journey—teaming up with rugged mountain man Kristoff and his...

A beautiful number of trays set for children's numeracy development. This product is designed for toddlers to have fun with writing and counting. There are many ways that you can...

Keep your child’s noggin safe while scooting with our upgraded available with safe sizing via head circumference, you can be sure that your Micro helmet will be the perfect fit...

The Mini Golf Set is friendly fun for your little ones. This mini golf game has 2 wooden kids-sized golf clubs, 2 wooden balls, 3 different types of challenging tracks,...

A stylish mixer with metal swivel whisk, wooden bowl, and clacking on and off button. Ingredients to weigh out on a modern kitchen scale include a wooden egg that opens...

I’m from a fantastically sunny place where palm trees sway and tropical flowers bloom. Of course, I have confidence in myself, why wouldn’t I, darling? No one’s better at being...

The Rufus collection is designed and made by London based designer toymaker, Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge'...

Turbo captures the spirit and magic of the most infectious decade ever. Part of the Verve collection, Playforever's Turbo Jet is inspired by the F1 cars of the 80's. With unapologetic clashing...

A top-quality illustrated wood Weather station that links all aspects of climate into a simple and educational board that can be hung up on a classroom wall or played with...

Rolled up tight and presented with a ribbon round it, Bashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied, Bashful Bunny won't let...

The Baby Helmet comes in a beautiful array of colors to perfectly match your child’s kickboard! The innovative magnetic lock system keeps the helmet safe and secure on little heads, but...

A select compilation of the most popular traditional children's songs for bedtime. Tonies Bedtime Songs & Lullabies Audio Play Figurine Details: Age: 3 years+ Includes 27 Songs Total Run Time: 40...

Four favorite fairy tales — Goldilocks, Thumbelina, Jack & the Beanstalk, and Red Riding Hood — lovingly retold by Meg Ryan, Kelly McGillis, and Michael Palin to delight little ones and adults...