View All Play Time

  From Wedges to Mary Janes; vivid color blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold color and...

Keep your child’s noggin safe while scooting with our upgraded available with safe sizing via head circumference, you can be sure that your Micro helmet will be the perfect fit for your little...

We are excited to introduce Loretino Monaco racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno. In...

I come from a magnificent forest where all the paths lead to adventure and fun. Being outdoors all day skipping, twirling and running makes me smile from ear to ear....

Silicone Large Rainbow is manufactured with platinum silicone, which is BPA free, PVC Free, Latex Free, Phthalate Free, and 100% safe. Platinum silicone is a soft material that feels great to...

Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy buttercream, topped with velvety strawberries and a striped jersey...

Munro Scottie Dog is obedient to a fault, but gets rather feisty on big adventures! Any visitor or friendly face is likely to get a creamy, tufty bundle of pup...

A cute wooden re-make of the traditional metal & plastic gumball machine.   Turn the star and see what comes out next! If it gets stuck just give it a...

A spell is cast turning a rude, young prince into a beast until he learns to love and show kindness. Meanwhile, a brave, independent village girl named Belle loves to...

Turbo captures the spirit and magic of the most infectious decade ever. Part of the Verve collection, Playforever's Turbo Lauper is inspired by the F1 cars of the 80's. With unapologetic clashing...

 It's time to get to grips with the alphabet! Introducing a toy that will amuse your child whilst prompting them to discover the letters of the alphabet! These include placing the...

Playforever draws inspiration from classic and iconic racing cars and racing planes from the 1920s, as well as in 1960s New York.  Combining decades of research with technical car design...

The Miniland Sensory Balls are 100% made of natural rubber from hevea trees. Their especially soft natural material makes them very easy to grip and suitable for handling and biting by...

Exciting If I were a Bear Bunny is colorful and sturdy enough for your child to grip by themselves, perfect for interactive play.   Product Details: Suitable from birth. Features...

This item completes the play and makes sure the mice and bunnies have a place to hang the clothes after washing them. Material: Metal/Wood Size: 3.94 inches    

Pickles are meant to bring festive good luck, but Amuseable Pickle is a year-round star! Plump and green with embroidered freckles, nutty cord boots and a zingy smile, this gherkin’s...

Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a...

Imaginative young builders can make dimensional graphic patterns and images, and build up or decorate three-dimensional castles and palaces with this Creative Puzzle.   By building and playing with the...

This working stable is perfect for grooming the ponies, with a brush, and 2 blankets. Feed the ponies with a bale of hay and a nose bag. Keep it all...

Meet Olli Ella Strolley, a revolutionary design in imaginative play. This hand-woven rattan basket on wheels switches from a stroller to a shopping cart, by just lowering the hood.  A new kind...

Solid Drum is the perfect toy to inspire your little ones' musical creativity! Solid Drum Details: Age: 18 months+ Includes drumsticks with rubber heads Helps develop the infant’s spatial perception,...

Playforever draws inspiration from classic and iconic racing cars and racing planes from the 1920s, as well as in 1960s New York.  Combining decades of research with technical car design...

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked with a pink satin ribbon, these...

You might want to pack your winter coat for this frost-filled storytime adventure. Fearless optimist Anna sets off on an epic journey—teaming up with rugged mountain man Kristoff and his...