Babies are fascinated with black-and-white designs. Right from the start, these art cards begin developing a baby’s visual perception. Printed on sturdy board book material, these cards will stand up...
The soft nursery novel features classic development prints, crinkle paper flaps, a mirror, and ribbon ties to close or attach to various play areas. Manhattan Toy Wimmer Ferguson Nursery Novel Features:...
Babies are fascinated with black-and-white designs. Right from the start, these art cards begin developing a baby’s visual perception. Printed on sturdy board book material, these cards will stand up...
These vibrant shapes encourage babies to look, touch, and listen. Each easy-to-carry shape has a noisemaker and a medley of research-correct graphics and textures. Mind-shapes have won the hearts of...
Wee Gallery Jungle Alphabet Cards are the perfect gift for newborn baby, toddlers, or any age in between. The high-contrast animal and jungle illustrations create a mesmerizing display for babies, while...
Wee Gallery Woodland Alphabet Cards are the perfect gift for newborn baby, toddler, or any age in between. The high-contrast animal and jungle illustrations create a mesmerizing display for babies,...
An eye-catching rattle ball activity toy for sensory play and exploration! This unique rattle ball is excellent for hanging on a play gym or rolling across the floor in front...
Ingela Arrhenius’ cheerful creatures are back in a whole new light! My First Cloth Book: Cuddly Ladybug is illustrated in the first shades and colors that babies can perceive as they develop...
Ingela P. Arrhenius' cheerful creatures are back in a whole new light! My First Cloth Book: Cuddly Bear is illustrated in the first shades and colors that babies can perceive as they...
The colorful Click Clack Ball features handles that click with every twist. Filled with tiny beads inside, this baby ball also rattles when shaken. Perfect for infant stimulation! Ages 0...
Babies are fascinated with black-and-white designs. Right from the start, these art cards begin developing a baby’s visual perception. Printed on sturdy board, these cards will stand up to baby’s...
I see Fruits and Veggies in the Market! The ‘I See’ Stroller Cards promote exploring a baby’s world with simple, open-ended prompts. Spot fruits and veggies that are commonly...
The "I See" Stroller Cards promote exploring a baby's world with simple, open-ended prompts. Spot bugs that are commonly seen while out and about on a walk, or in the...
Babies are fascinated with black and white designs. Right from the start, our cards begin to aid in a baby's cognitive and visual perception because, with developing vision, they are...
Our 24 pieces Wildlife Floor Puzzle celebrates the diversity of nature while encouraging learning through play! Our signature illustrations help support motor skill development and sensory stimulation for children 3+....
About this product Our 24 piece Wild Life Floor Puzzle celebrates the diversity of nature while encouraging learning through play! Our signature illustrations help support motor skill development and sensory...
Our 24 piece Ocean Life floor puzzle celebrates the diversity of nature while encouraging learning through play! Our signature illustrations help support motor skill development and sensory stimulation for children...
Dress up these adorable baby animals with your own creative style! Our fun and educational Baby Animals Lacing Cards feature our signature hand illustrated friends - bunny, fox, bear, cat,...
Dress up these adorable baby animals with your own creative style! Our fun and educational Baby Animals Lacing Cards feature our signature hand illustrated friends - bunny, fox, bear, cat,...
For parents looking to encourage cognitive skills while having fun — this Memory Game is a match! The sturdy and adorable leaf shaped cards are perfect for play and just the right...
Grab...squish...crinkle! Our new organic cotton Crinkle Toys are so very stimulating with a satisfying crunch. Adorable, high-contrast designs make them cute and lovable. Your baby will love grabbing and holding...
What color is that house? Encourage baby to observe the world around with this house toy that attaches to stroller or car seat. Embroidered roof and crinkly smoke coming from...
This beautiful 6 piece Wooden Puzzle is perfect for so many kinds of play! Solving the sturdy tray puzzle is just the beginning. You can also use the adorable wooden...
Little animal lovers will truly appreciate this beautiful and natural puzzle featuring chunky sheep. Age: 18 months+ Set of 7 playful sheep of varying sizes down to the smallest Dimension: 17...
High-contrast toys are essential for newborn development — they help babies focus, strengthen visual pathways, and stay engaged through simple, stimulating patterns. The perfect start to purposeful play.
1. Newborns Can Only See High Contrast
At birth, a baby’s vision is still developing.
They see blurry shapes and can only distinguish black, white, and bold contrasting colors. High-contrast patterns are the easiest for them to focus on — which keeps them engaged.
2. Stimulates Visual Development
High-contrast images help:
They literally exercise the baby’s eyes and brain.
3. Boosts Cognitive Development
When a baby focuses on clear, contrasting shapes and patterns, it activates the parts of the brain linked to:
4. Encourages Longer Periods of Engagement
Babies naturally look longer at high-contrast images.
Longer focus time = longer meaningful play = stronger neural connections.
5. Supports Emotional Comfort
High-contrast toys give babies something familiar and comforting to look at, which can help:
They’re simple but so effective.