Help little ones recognize shapes and entertain them while they're on the go. In true Wimmer-Ferguson fashion, each shape has simpler black-and-white graphics on one side and more complex color...
This 6-sides of this soft cube feature ribbons, crinkle paper, bungee elephant trunk, rattle, squeaker, textured teething ring, peek a boo flaps and baby safe mirror. The Learning Cube teaches...
The beloved infant stim-mobile is now available on the go! We've turned the award-winning infant stim-mobile into a compact, easy-to-attach stroller mobile. This mobile features six reversible cards that contain...
A take-along-toy bursting with playtime fun. Easy-to-grasp, soft fabric design features crinkle textures, a chime, rattle, teethers, and more! The Zaggles is a compact travel toy baby will love. We’ve...
Top off your crib with a cool-looking mobile that stimulates your baby's mind at the same time. The Infant Stim Mobile from Manhattan Toy introduces little ones to high contrast...
This gorgeous, heirloom-quality playset is ethically crafted from wood sustainably forested in Poland. Designed with a removable roof, nine pairs of brightly-colored animals plus figurines of Noah and his wife...
Grimm’s Small Tunnel Monochrome is the perfect versatile toy for your little one! Your toddler can have endless fun stacking the tunnel, and as they grow your children can use...
Choo, choo! The Classic Train is the ultimate addition to any rail set or transportation play scenario. Using the magnets, children can connect the trains for a more dynamic experience....
Manhattan Toys Classic Baby Beads go natural. The wood beads are strung together with an elastic cord and can be manipulated into an endless number of configurations making it a...
Welcome the adorable PlanToys Climbing Gorilla into a child’s play routine. The Climbing Gorilla helps toddlers develop fine and gross motor skills while encouraging them to take their first steps....
This wooden panel in the form of a farm is teeming with activities and materials to stimulate the little ones in their discoveries. The fine illustrations tell the story of...
This red and white rocker in lacquered wood designed by Keith Haring will delight the little ones. . Natural and durable, wood is a material of character and pleasant to...
The world famous Empire State Building, Times Square- where tourists from all over the world gather, the Statue of Liberty, the Brooklyn Bridge, a “The BIG Apple” Tree, a famous...
Be the mayor of your own tiny town! Machi- Tiny Town : Be the mayor of your very own mini town. Run things your way on two magnetic chalkboards by...
The fast-pace game of sushi making! Makemaki is a game of sushi-making speed and skill, where two sushi chefs compete to make mouth-watering Maki! When one card from the 33-card...
Watch the Pull Along Drummer march to the beat of the drum while it's being pulled along. While in motion, the drummer taps a drum to make a unique musical...
The award winning Skwish fascinates babies with its twisted web of rods, strings, and beads. Skwishes and returns to its original shape, with beads that slide and rattle. Skwish natural...
All Aboard! taken the same great design of the Ooh Noo toy pram and applied it to the concept of a toy cargo wagon. This handmade wooden toy chest is...
With so much to touch and explore, this is the ultimate infant ball! Blissful Ball is woven together by a series of soft plastic textured bands surrounding a black and...
Kids operated! Easy to steer left and right with the handlebars. Sit on the saddle, step pedals down with feet. The saddle rises and falls to support the upper body,...
High-contrast toys are essential for newborn development — they help babies focus, strengthen visual pathways, and stay engaged through simple, stimulating patterns. The perfect start to purposeful play.
1. Newborns Can Only See High Contrast
At birth, a baby’s vision is still developing.
They see blurry shapes and can only distinguish black, white, and bold contrasting colors. High-contrast patterns are the easiest for them to focus on — which keeps them engaged.
2. Stimulates Visual Development
High-contrast images help:
They literally exercise the baby’s eyes and brain.
3. Boosts Cognitive Development
When a baby focuses on clear, contrasting shapes and patterns, it activates the parts of the brain linked to:
4. Encourages Longer Periods of Engagement
Babies naturally look longer at high-contrast images.
Longer focus time = longer meaningful play = stronger neural connections.
5. Supports Emotional Comfort
High-contrast toys give babies something familiar and comforting to look at, which can help:
They’re simple but so effective.