New products

Alice Fishing Game bath toys offer hours of entertainment for kids during bath time! 6-piece set Trains your child's senses and motor skills Recommended age: 12 months +

A transport bag with 48 educational beads and accessories different colors and shapes to develop the first notions of fine motor skills of children. 5 evolutionary stages: the child will...

This cheerful cream rabbit of 13,65 inches has such long ears that you can hang it anywhere to keep it and never lose it. He can do anything with them:...

Ready, set, eat! Introducing our expert-approved toolkit of mealtime essentials for baby’s first food and drink! This set is the perfect new baby gift and a parent must-have. Each set...

Ready, set, eat! Introducing our expert-approved toolkit of mealtime essentials for baby’s first food and drink! This set is the perfect new baby gift and a parent must-have. Each set...

If you are looking for a solution for your little messy eater, then these smock bibs are for you.   Besides meal time, it’s also suitable for art and craft...

Our super soft and stretch 2 piece pajamas are the best! Our original designs will delight your little cutie. Pull on pant makes for easier potty training. Long Sleeve 2...

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked with a pink satin ribbon, these...

Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy buttercream, topped with velvety strawberries and a striped jersey...

Hibernating Bunny is a teeny-tiny, caramel-coloured dreamer. Tucked cosily in a fleecy, berry nest, or sometimes snoozing beside it, this sweet little bun has soft, foldy ears, a snuffly muzzle...

Little Jellycat offers bunny security as standard, so when your little one’s not snuggling up to their Bashful Blue Bunny Soother, it’s being looked after by a fluffy expert! This...

Forget what you've heard: Bucky Bigfoot isn't shy! This buttercream character loves meeting new people! Wonderfully scruffy from rambles in the forest, Bucky's got big ears, a big fanged grin...

Harvey Bear is the king of naptime. Golden-brown and wonderfully lazy, Harvey will flop at the drop of a hat. With a rumpled tummy, huge weighted paws, a bobble tail...

Playing 'Rock a Bye Baby' when Bashful Bunny is pulled, this musical pull's star has risen high to become a firm favourite for bedtime. The musical box is tucked amongst...

Snuggle up with Bartholomew Bear Soother. This tufty, ruffly toffee bear is hugging a dreamy-soft fudgy blankie. With short fur paws and a choc-drop nose, this bear is more giggle...

The grow with me convertible coverall is a one-piece that lets you adjust its features as your baby grows. magnetic closures quick and quiet changes, and foldover cuffs for hands...

A cute one-piece that lets you adjust its features as your baby grows. Magnetic closures ensure quick and quiet changes, and foldover cuffs for hands and feet extend the length...

The Micro Mini2Grow Deluxe Magic LED is the perfect companion for the first years of your child's life. Thanks to its multifunctionality, it can be used from the age of...

This one-piece Fairy Bunny print swimsuit with tulle skirt is ideal for twirling the day away, poolside or at the beach. one piece ballet swimsuit with all over rainbow print...

Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Luna comes with a little pompom on...

Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Leo comes with a little pompom on the...

Cozy Lamby Pookie is all about that plush life with their soft curly and sheepish smile.   Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...

Here for a hoppin’ good time, meet Cozy Dinkum Bunny Flopsy - the ultimate cuddle buddy!  Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...

Meet our newest (and most snuggly) collectible Cozy Dinkum Bunny Muffin! Bunny Muffin, so cuddly and cute, loves to doze in its soft fluffy suit. Made for snuggles and snoozy...