New products

Ready, set, eat! Introducing our expert-approved toolkit of mealtime essentials for baby’s first food and drink! This set is the perfect new baby gift and a parent must-have. Each set...

Ready, set, eat! Introducing our expert-approved toolkit of mealtime essentials for baby’s first food and drink! This set is the perfect new baby gift and a parent must-have. Each set...

Cotton and cashmere blend knit set, round neckline with lace trim, long sleeves. The matching leggings have an elastic waistband. 100% Cotton Made in Europe

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked with a pink satin ribbon, these...

Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy buttercream, topped with velvety strawberries and a striped jersey...

Hibernating Bunny is a teeny-tiny, caramel-coloured dreamer. Tucked cosily in a fleecy, berry nest, or sometimes snoozing beside it, this sweet little bun has soft, foldy ears, a snuffly muzzle...

Little Jellycat offers bunny security as standard, so when your little one’s not snuggling up to their Bashful Blue Bunny Soother, it’s being looked after by a fluffy expert! This...

Forget what you've heard: Bucky Bigfoot isn't shy! This buttercream character loves meeting new people! Wonderfully scruffy from rambles in the forest, Bucky's got big ears, a big fanged grin...

Harvey Bear is the king of naptime. Golden-brown and wonderfully lazy, Harvey will flop at the drop of a hat. With a rumpled tummy, huge weighted paws, a bobble tail...

Playing 'Rock a Bye Baby' when Bashful Bunny is pulled, this musical pull's star has risen high to become a firm favourite for bedtime. The musical box is tucked amongst...

Snuggle up with Bartholomew Bear Soother. This tufty, ruffly toffee bear is hugging a dreamy-soft fudgy blankie. With short fur paws and a choc-drop nose, this bear is more giggle...

A soft, stylish all-day and all-night wardrobe staple with smart magnetic fasteners that makes changing time easy as 1, 2, 3. With our no over-the-head design, simply open the outfit,...

Our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lifesaver for middle-of-the-night changes. eco-friendly TENCEL™ modal is silky...

This super silky soft and eco-friendly Magnetic Modal Footie, featuring the time-saving magnetic fasteners, gets baby dressed faster than Clark Kent turns into Superman! No longer dread night changings simply...

This super silky soft and eco-friendly Magnetic Modal Footie, featuring the time-saving magnetic fasteners, gets baby dressed faster than Clark Kent turns into Superman! No longer dread night changings simply...

This super silky soft and eco-friendly Magnetic Modal Footie, featuring the time-saving magnetic fasteners, gets baby dressed faster than Clark Kent turns into Superman! No longer dread night changings simply...

This one-piece Fairy Bunny print swimsuit with tulle skirt is ideal for twirling the day away, poolside or at the beach. one piece ballet swimsuit with all over rainbow print...

Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Luna comes with a little pompom on...

Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Leo comes with a little pompom on the...

Cozy Lamby Pookie is all about that plush life with their soft curly and sheepish smile.   Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...

Here for a hoppin’ good time, meet Cozy Dinkum Bunny Flopsy - the ultimate cuddle buddy!  Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...

Meet our newest (and most snuggly) collectible Cozy Dinkum Bunny Muffin! Bunny Muffin, so cuddly and cute, loves to doze in its soft fluffy suit. Made for snuggles and snoozy...

This best-selling style is perfect for special occasions! The Rainbow Tulle Skirt Set features rainbow floral print all over for added sparkle! With an elasticated waist for an extra comfy fit paired...

A classic tee perfect for everyday wear featuring a Dino Dog applique paired with a premium organic cotton drop crotch pant features non-functional (decorative) drawstring, and soft elasticised waistband. Super soft, premium organic...