Play Time
Jellycat Amuseable Pink And White Marshmallows
$28.00Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked with a pink satin ribbon, these...
Jellycat Amuseable Birthday Cake
$32.50Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy buttercream, topped with velvety strawberries and a striped jersey...
Jellycat Hibernating Bunny
$22.00Hibernating Bunny is a teeny-tiny, caramel-coloured dreamer. Tucked cosily in a fleecy, berry nest, or sometimes snoozing beside it, this sweet little bun has soft, foldy ears, a snuffly muzzle...
Jellycat Soother Bashful Blue Bunny
$28.00Little Jellycat offers bunny security as standard, so when your little one’s not snuggling up to their Bashful Blue Bunny Soother, it’s being looked after by a fluffy expert! This...
Jellycat Bucky Bigfoot Plush Toy
$32.50Forget what you've heard: Bucky Bigfoot isn't shy! This buttercream character loves meeting new people! Wonderfully scruffy from rambles in the forest, Bucky's got big ears, a big fanged grin...
Jellycat Harvey Bear Plush Toy
$150.00Harvey Bear is the king of naptime. Golden-brown and wonderfully lazy, Harvey will flop at the drop of a hat. With a rumpled tummy, huge weighted paws, a bobble tail...
Jellycat Bashful Beige Bunny Star Musical Pull
$40.00Playing 'Rock a Bye Baby' when Bashful Bunny is pulled, this musical pull's star has risen high to become a firm favourite for bedtime. The musical box is tucked amongst...
Jellycat Bartholomew Bear Soother
$28.00Snuggle up with Bartholomew Bear Soother. This tufty, ruffly toffee bear is hugging a dreamy-soft fudgy blankie. With short fur paws and a choc-drop nose, this bear is more giggle...
Olli Ella Olli Ella Lullaby Dozy Dinkums Luna
$69.00Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Luna comes with a little pompom on...
Olli Ella Olli Ella Cozy Dinkum Doll Leo Baby
$69.00Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Leo comes with a little pompom on the...
Olli Ella Cozy Dinkum Doll Mousy Pickle Lamby P...
$55.00Cozy Lamby Pookie is all about that plush life with their soft curly and sheepish smile. Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...
Olli Ella Olli Ella Cozy Dinkum Doll Bunny Flopsy
$55.00Here for a hoppin’ good time, meet Cozy Dinkum Bunny Flopsy - the ultimate cuddle buddy! Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...
Olli Ella Olli Ella Cozy Dinkum Doll Bunny Muffin
$55.00Meet our newest (and most snuggly) collectible Cozy Dinkum Bunny Muffin! Bunny Muffin, so cuddly and cute, loves to doze in its soft fluffy suit. Made for snuggles and snoozy...
Bear Company Lil Lofty Belly Blanket
$58.00A multi-functional playmat. This giraffe nursery décor themed mat is perfect for babies and toddlers, providing comfort and joy in one. Indispensable for every playtime, this baby floor mat embodies playfulness...
Bear Company Belly Blanket Lil Alma Llama
$58.00The Lil Alma Llama Belly Blanket is great for playtime and tummy time providing a soft surface for your baby. Your little one will enjoy playing with the stuffed head and...
Jellycat Jellycat Smudge Rabbit
$35.00 – $75.00Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared laser just captures the heart. An...
alilo alilo Smart Bunny Baby Rattle Blue
$56.00Alilo Smart Bunny is a popular media companion especially designed for children aged 0-4 years. Due to its ease of use, robust material, and versatility, it encourages the kids’ creativity....
alilo alilo Smart Bunny Baby Rattle Pink
$56.00Alilo Smart Bunny is a popular media companion especially designed for children aged 0-4 years. Due to its ease of use, robust material, and versatility, it encourages the kids’ creativity....
Sophie La Giraffe Sophie La Giraffe Mille-Feuille Teeth...
$20.00A 100% natural rubber teething ring with multiple textures to relieve baby's teething! Its soft texture and its more or less long leaves are adapted to the baby's mouth. They make it possible to...
Sophie La Giraffe Sophie La Giraffe Multi-Sided Activit...
$44.00A Multi-Sided activity board that offers more than activities to awaken baby's senses and develop fine motor skills: various materials and textures, labels to manipulate, bright and contrasting colors, black...
Sophie La Giraffe Sophie La Giraffe Fragrances Ring
$20.00Easy to grasp and handle, the scent ring is composed of 3 medallions with the delicate sweet smell of vanilla, strawberry, and coconut. Subtle and light, each scent awakens a baby's sense of smell from the very first months and arouses his curiosity. ...
Tikiri Horse Natural Rubber Rattle
$18.00Made from organic natural rubber, this friendly filly from our My First Farm Collection is easy for tiny hands to grip. And when shaken, it responds with a gentle sound...
Tikiri Puppy Natural Rubber Rattle
$18.00Made from organic natural rubber, this delightful dog from our My First Farm Collection is easy for tiny hands to grip. And when shaken, it responds with a gentle sound...
Tikiri Pig Natural Rubber Rattle
$18.00Made from organic natural rubber, this little piggy from our My First Farm Collection is easy for tiny hands to grip. And when shaken, it responds with a gentle sound...
Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules.
But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.
First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.
Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.
In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.
The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.
Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.
As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.