Play Time
Jellycat Amuseable Pink And White Marshmallows
$28.00Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked with a pink satin ribbon, these...
Jellycat Amuseable Birthday Cake
$32.50Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy buttercream, topped with velvety strawberries and a striped jersey...
Jellycat Hibernating Bunny
$22.00Hibernating Bunny is a teeny-tiny, caramel-coloured dreamer. Tucked cosily in a fleecy, berry nest, or sometimes snoozing beside it, this sweet little bun has soft, foldy ears, a snuffly muzzle...
Jellycat Soother Bashful Blue Bunny
$28.00Little Jellycat offers bunny security as standard, so when your little one’s not snuggling up to their Bashful Blue Bunny Soother, it’s being looked after by a fluffy expert! This...
Jellycat Bucky Bigfoot Plush Toy
$32.50Forget what you've heard: Bucky Bigfoot isn't shy! This buttercream character loves meeting new people! Wonderfully scruffy from rambles in the forest, Bucky's got big ears, a big fanged grin...
Jellycat Harvey Bear Plush Toy
$150.00Harvey Bear is the king of naptime. Golden-brown and wonderfully lazy, Harvey will flop at the drop of a hat. With a rumpled tummy, huge weighted paws, a bobble tail...
Jellycat Bashful Beige Bunny Star Musical Pull
$40.00Playing 'Rock a Bye Baby' when Bashful Bunny is pulled, this musical pull's star has risen high to become a firm favourite for bedtime. The musical box is tucked amongst...
Jellycat Bartholomew Bear Soother
$28.00Snuggle up with Bartholomew Bear Soother. This tufty, ruffly toffee bear is hugging a dreamy-soft fudgy blankie. With short fur paws and a choc-drop nose, this bear is more giggle...
Olli Ella Olli Ella Lullaby Dozy Dinkums Luna
$69.00Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Luna comes with a little pompom on...
Olli Ella Olli Ella Cozy Dinkum Doll Leo Baby
$69.00Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft, comforting design as the most-loved Dozy Dinkums, Lullaby Leo comes with a little pompom on the...
Olli Ella Cozy Dinkum Doll Mousy Pickle Lamby P...
$55.00Cozy Lamby Pookie is all about that plush life with their soft curly and sheepish smile. Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...
Olli Ella Olli Ella Cozy Dinkum Doll Bunny Flopsy
$55.00Here for a hoppin’ good time, meet Cozy Dinkum Bunny Flopsy - the ultimate cuddle buddy! Olli Ella Cozy Dinkum Details: Cozy Dinkum Dolls can be posed in multiple sleeping...
Olli Ella Olli Ella Cozy Dinkum Doll Bunny Muffin
$55.00Meet our newest (and most snuggly) collectible Cozy Dinkum Bunny Muffin! Bunny Muffin, so cuddly and cute, loves to doze in its soft fluffy suit. Made for snuggles and snoozy...
Jellycat Jellycat Smudge Rabbit
$35.00 – $75.00Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared laser just captures the heart. An...
alilo alilo Smart Bunny Baby Rattle Blue
$56.00Alilo Smart Bunny is a popular media companion especially designed for children aged 0-4 years. Due to its ease of use, robust material, and versatility, it encourages the kids’ creativity....
alilo alilo Smart Bunny Baby Rattle Pink
$56.00Alilo Smart Bunny is a popular media companion especially designed for children aged 0-4 years. Due to its ease of use, robust material, and versatility, it encourages the kids’ creativity....
Bunnies By The Bay Cubby Bear Plush Toy
$26.00Lots of pacifiers lost? Say no more, this cute silly buddy will be the solution to this problem. Floppy, sloppy, silly and soft, this playful pacifier holding silly buddies, tie...
Jellycat Jellycat Odette Ostrich
$40.00Jellycat Odette Ostrich is the perfect special companion for your little one anywhere, with her silky feathers in a unique dusty pink, and her long fluffy legs, whether it is...
Jellycat Jellycat Bashful Koala
$28.00All the way from sunny Australia, it's Jellycat Bashful Koala! This cuddler from Down Under has the softest grey fur and flopsy limbs for bonza cuddles. A big, squidgy nose in...
Maileg Maileg Mini Dining Table Set Toy
$60.00Invite your friend for Sunday supper at the dining table. The set contains a round table and 2 metal chairs. Oval table measures 6.5" x 3.5" Chairs are 5" tall...
Jellycat Jellycat Blossom Bunny Dusky Blue
$18.00Jellycat Blossom Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears means that with just one cuddle, you’ll never want to let go. Irresistibly cute and...
Maileg Maileg Teddy Baby
$22.00A baby has arrived at the teddy family. It is made in the same soft linen fabric as the rest of the teddies, it comes dressed in a small suit...
Jellycat Jellycat Amore Cat
$40.00Jellycat Amore Cat is a great snuggle in cat form. This sleepy silly is perfectly podgy in textured fur. With waggly whiskers, dreamy eyes, a swooshy tail, and teeny paws,...
Olli Ella Olli Ella Cozy Dinkum Doll Mousy Pickle
$55.00Meet the newest and most snuggly collectible Olli Ella Cozy Dinkum Mousy Pickle! Mousy Pickle, so cuddly and cute, loves to doze in its soft fluffy suit. Made for snuggles and...
Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules.
But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.
First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.
Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.
In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.
The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.
Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.
As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.