Play Time
Wee Gallery Memory Game Jungle
$30.00For parents looking to encourage cognitive skills while having fun — this Memory Game is a match! The sturdy and adorable leaf shaped cards are perfect for play and just the right...
Wee Gallery Lacing Cards - Baby Animals
$20.00Dress up these adorable baby animals with your own creative style! Our fun and educational Baby Animals Lacing Cards feature our signature hand illustrated friends - bunny, fox, bear, cat,...
Little People, Big Dreams Memory Game Amazing Women
$16.99A Memory Game! Match up the Little People to their BIG DREAMS! Discover amazing women in this simple memory game, from the creator of the bestselling Little People BIG DREAMS...
Lilliputiens Alice Fishing Game
$36.00Alice Fishing Game bath toys offer hours of entertainment for kids during bath time! 6-piece set Trains your child's senses and motor skills Recommended age: 12 months +
Kaloo Lapinoo Rabbit Doll Cream
$34.00This cheerful cream rabbit of 13,65 inches has such long ears that you can hang it anywhere to keep it and never lose it. He can do anything with them:...
Kidamento Kid's Digital Camera Model K Zippy th...
$80.00Model K is the ultimate camera designed for kids aged 3 to 9. Its large HD touchscreen ensures effortless navigation, while the built-in selfie camera adds an extra element of...
Maileg Lullaby friends Elephant Iron Grey
$58.00Lullaby friends is a collection of beautiful items for babies. This elephant has a soft cuddle cloth and will play a calm lullaby when you pull the tail. It is...
Maileg Mouse Hole Farmhouse Annex
$64.00Add this annex to your Mouse hole Farmhouse if your mouse family needs more space. Decorate each room with your favorite furniture and make a cozy outdoor room on the...
Maileg Washing Machine Mouse
$26.00Every busy household needs a helping hand for the laundry - a washing machine is the right solution. It is made in metal and painted in off-white color, with many...
Maileg Rocking chair Mouse Dark Powder
$18.00The perfect chair for a rest or a small nap. This chair fits the mouse family perfectly and can easily be mixed with other mouse furniture and accessories to create...
Maileg Sink Dresser Mouse Powder
$36.00A very essential item for the the bathroom in any mouse house. It has a small closet under the sink and of course a mirror as well. Add the Maileg...
Maileg Sink dresser Mouse Mint
$36.00A very essential item for the the bathroom in any mouse house. It has a small closet under the sink and of course a mirror as well. Add the Maileg...
Maileg Tricycle Mouse Big Sister Red
$30.00Big sister mouse is ready for a day in school, carrying her backpack on the back. She has magnets in her hands so she can hold the handles of the...
Ooly Chunkies Paint Sticks Original Pack 1...
$16.00When you want to paint colorful pictures but want to leave the mess behind then it's time to reach for Chunkies Paint Sticks. Chunkies are super easy to use, clean...
Ooly Chunkies Paint Sticks Variety Pack 24...
$32.0024 colors and no mess! Little artists love painting, but while parents love the pictures, they don’t always love the mess. With easy to grip Chunkies Paint Sticks, kids have...
Le Toy Van Ice Creams
$30.00Roll up, roll up! Serve up an icy treat with this sweet set of four, hand painted, ice-cream cones, from our inspired pretend play foods collection. Lovingly crafted from solid...
Jellycat Amuseable Pink And White Marshmallows
$28.00Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked with a pink satin ribbon, these...
Jellycat Amuseable Birthday Cake
$32.50Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy buttercream, topped with velvety strawberries and a striped jersey...
Jellycat Hibernating Bunny
$22.00Hibernating Bunny is a teeny-tiny, caramel-coloured dreamer. Tucked cosily in a fleecy, berry nest, or sometimes snoozing beside it, this sweet little bun has soft, foldy ears, a snuffly muzzle...
Jellycat Soother Bashful Blue Bunny
$28.00Little Jellycat offers bunny security as standard, so when your little one’s not snuggling up to their Bashful Blue Bunny Soother, it’s being looked after by a fluffy expert! This...
Jellycat Bucky Bigfoot Plush Toy
$32.50Forget what you've heard: Bucky Bigfoot isn't shy! This buttercream character loves meeting new people! Wonderfully scruffy from rambles in the forest, Bucky's got big ears, a big fanged grin...
Jellycat Harvey Bear Plush Toy
$150.00Harvey Bear is the king of naptime. Golden-brown and wonderfully lazy, Harvey will flop at the drop of a hat. With a rumpled tummy, huge weighted paws, a bobble tail...
Jellycat Bashful Beige Bunny Star Musical Pull
$40.00Playing 'Rock a Bye Baby' when Bashful Bunny is pulled, this musical pull's star has risen high to become a firm favourite for bedtime. The musical box is tucked amongst...
Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules.
But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.
First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.
Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.
In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.
The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.
Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.
As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.