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    Play Time

    Maileg Maileg Best Friends Doll Bunny

    $38.00

    Every bunny needs a best friend. This friend will hop out of the beautiful gift box to greet you. They arrive wearing a stripped frosted orange top but you can...

    Grimm's Authentic Grimm's Fire Flames

    $32.00

    Grimm’s Fire is a versatile toy perfect for your growing little one. Toddlers can use the rainbow for stacking and sorting, and as they get older your children can use...

    Hape Rotating Music Box

    $22.00

    The Hape Rotating Music Box is a soothing and gentle toy that will encourage baby to experience music in a unique and interactive way. It plays delightful musical notes as...

    Jellycat Jellycat Harry Panda Cub

    $35.00

    Tubby and ticklish, Harry Panda Cub is such a cuddly chap. His charcoal-grey and creamy fur is velvety-soft and so beary snuggly. Harry's beany feet help him sit up, and...

    Grimm's Authentic Grimm's Wooden Pull Along E...

    $68.00

    If children have learned to walk, they like to pull something behind them. The blue Elephant is a great companion! Materials: lime wood, non-toxic water based color stain. Authentic Grimm's...

    Jellycat Jellycat Book If I were a Polar Bear

    $13.50

    Jellycat’s exciting If I were a polar bear book is colorful and sturdy enough for your child to grip by themselves, perfect for interactive play. Product Details: Suitable from birth. Features...

    Jellycat Jellycat Sacha Snow Tiger

    $35.00 – $200.00

    Sacha Snow Tiger is romping across the ice to meet you! With warm grey and creamy stripes, this scamp is warm against the winter. Our sweet snow tiger is wonderfully...

    Jellycat Jellycat Bashful Flamingo

    $28.00

    For the King of the Beasts, Bashful Flamingo is looking sweetly, well, bashful! He wants a caring companion to ruffle his luxurious caramel mane. Give this squeezy, butter-bellied big cat...

    Grimm's Authentic Grimm's Large Rainbow Toy

    $96.00

    Grimm’s 12 Piece Rainbow is a versatile toy perfect for your growing little one. Toddlers can use the rainbow for stacking and sorting, and as they get older your children...

    Grimm's Authentic Grimm's Rainbow Toy 6-Piece

    $34.00

    Grimm’s 6 Piece Rainbow is a versatile toy perfect for your growing little one. Toddlers can use the rainbow for stacking and sorting, and as they get older your children...

    Jellycat Jellycat Swellegant Sophie Sheep

    $25.00

    Swellegant Sheep is fabaalous and knows it. With a rich, creamy fleece made of silky-soft fur, long, loping biscuity legs and superlong lashes, this glamour-lamb is looking divine! An elegant...

    Jellycat Jellycat Mellow Mallow Pig

    $26.50

    Mellow Mallow Pig is a pink delight! This cushion-soft pig has a huge squishy muzzle, wrinkly legs, and stretchy-warm grey pink- perfect for dozy cuddles. Wee foldy ears, a little straight...

    Jellycat Jellycat Odell Octopus

    $18.00 – $130.00

    Get tangled up with gorgeous Odell Octopus! A squishy, splendid brick-red octopus, she has so much love to give! Smiley and silly, with bright, glossy eyes, she's a very friendly...

    Jellycat Jellycat Fuddlewuddle Lamb

    $30.00

    Jellycat’s Fuddlewuddle Lamb is the perfect cuddly companion for your little one anywhere, whether it is snuggling in bed at night or during a nice stroll in the park. Product...

    Jellycat Jellycat Bashful Pig

    $28.00

    Jellycat Bashful Pig perky porker is always rambling and scrambling around to find the tastiest treats on the ground! In baby pink Bashful fur, with a snuggly wiggly tail, you’ll...

    Jellycat Jellycat Amuseable Avocado

    $20.00 – $60.00

    Get your five-a-day in an adorable way with Amuseable Avocado! Scrummily green and soft, our veggie chum has a natty two-tone jacket in speckled fur. We love that squashy, suedey...

    Jellycat Jellycat Smudge Puppy

    $35.00

    Snoozy, yawny Smudge Puppy loves to flump on the floor and nod right off. A super cute pup in warm grey and cream, Smudge has delightful floppy ears, a waggy...

    Jellycat Jellycat Bashful Dino

    $18.00 – $28.00

    Most dinosaurs were scaly and tough, but Bashful Dino is the softest stegosaurus we’ve ever snuggled! He likes to stomp around so his squishy spines wobble, and practice his adorable...

    Jellycat Jellycat Bashful Blush Poodle

    $28.00

    Bashful Poodle comes from fabulous France, and has sugar-pink fur that you can’t help but cuddle. She skips down the avenue, fluffy ears flapping, and snaffles a croissant - what...

    Jellycat Jellycat Smudge Large Elephant

    $75.00

    Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With warm grey-brown fur, bright black eyes...

    Jellycat Jellycat Amuseable Cloud

    $29.00

    Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious cream fur, with cordy grey feet for running across the...

    Jellycat Jellycat Book If I were a Puppy Black...

    $13.50

    If you were a dog for a day, would you chase rabbits or roll around in the garden? Would you have long ears or pointy ones? So many questions! Looks...

    Maileg Maileg Rabbit Size 4 Plush Toy Sailor

    $68.00

    All hands on deck! This intricately crafted size 4 Sailor Rabbit doesn't sacrifice his sea legs for style as he demonstrates how important it is to look good out on the...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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