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    Play Time

    DAM Wheely Bug Mouse

    $96.00

    Wheely Bugs are ultra-sturdy ride-on toys in the shape of a friendly animal. They can make 360˚ turns and roll forwards, backwards, left, right and diagonally. Children can ride on...

    DAM Wheely Bug Tiger

    $96.00

    Wheely Bugs are ultra-sturdy ride-on toys in the shape of a friendly animal. They can make 360˚ turns and roll forwards, backwards, left, right and diagonally. Children can ride on...

    Chronicle Books When I Am Big A Counting Book from 1 ...

    $18.99

    A Walk in the Forest introduced the enormously talented Maria Dek, and When I Am Big is a beguiling follow up to her first success. Charming illustrations and text encourage...

    Penguin Where's the Astronaut Book

    $10.00

    Celebrate the fiftieth anniversary of the moon landing with little ones by lifting the felt flaps to discover four hidden space-themed friends. Then find the mirror under the final flap!...

    Penguin Where's the Bear Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Chick Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Doctor Book

    $10.00

    Five beautifully illustrated spreads show a series of people you might see in a hospital including a nurse, a paramedic, an orderly, and a doctor all hiding behind bright felt...

    Penguin Where's the Dog Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Duck Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Fire Truck Book

    $10.00

    Five stylishly illustrated spreads show a series of friendly characters hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find inquiries. (Where...

    Penguin Where's the Giraffe Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Kangaroo Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Ladybug Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Narwhal Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Penguin Book

    $10.00

    Five beautifully illustrated spreads show a series of friendly animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s search-and-find...

    Penguin Where's the Pirate Book

    $10.00

    Five beautifully illustrated spreads show a series of adventurous pirate friends hiding behind bright felt flaps. With a mirror on the final page, this is a perfect book to share...

    Penguin Where's the Puffin Book

    $10.00

    Five beautifully illustrated spreads show a series of birds that include a kingfisher, a blackbird, a swan, and a puffin all hiding behind bright felt flaps. With a mirror on...

    Penguin Where's the T Rex Book

    $10.00

    Five beautifully illustrated spreads show a series of dinosaurs that include a stegosaurus, a diplodocus, a triceratops, and a T. rex all hiding behind bright felt flaps. With a mirror...

    Penguin Where's the Tiger Book

    $10.00

    Five beautifully illustrated spreads show a series of jungle animals that include a peacock, a monkey, a tortoise, and a tiger all hiding behind bright felt flaps. With a mirror...

    Penguin Where's the Unicorn Book

    $10.00

    Lift the felt flaps to discover four hidden magical creatures (a mermaid, a dragon, a fairy, and a unicorn), then find the mirror under the fifth and final flap! Parents...

    Penguin Where's the Zebra Book

    $10.00

    Five stylishly illustrated spreads show a series of friendly safari animals hiding behind bright felt flaps. A mirror on the final spread makes for a satisfying ending to the book’s...

    Manhattan Toy Whistleball Colorpop

    $16.00

    Sure to be a baby favorite for grasping, shaking, teething, and rolling. The easy-to-grasp and colored flexible tubes capture the attention of babies and caregivers, but there’s more to this...

    Chronicle Books Who Am I?

    $14.99

    Simple riddles, bold images, and fun, interactive pull-tabs help make the classic guessing game loads of fun. Who likes to hop on lily pads? Who likes to eat honey from beehives? Pull the...

    Penguin Who's Hiding at the Beach Book

    $9.99

    There are lots of creatures at the beach. Where are they hiding and what are they doing? In this innovative lift-the-flap book, little ones can pore over the beautiful collaged...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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