Play Time

    Walter Foster Jr. ABC for Me: ABC What Can He Be? Book


    ABC What Can He Be? presents a wonderful world full of possibilities—from Astronaut to Zoo Veterinarian and everything in between.   Whether they're fascinated by construction sites, vehicles, teaching, dancing, music,...

    Walter Foster Jr. ABC for Me: ABC What Can She Be? Book


    ABC What Can She Be? presents a world of possibilities—from astronaut to zoologist and everything in between—for all little girls with big dreams.   ABC What Can She Be? explores 26 different career...

    Sophie La Giraffe Activities Plush Toy


    Sophie La Girafe Activities Plush to stimulate baby's senses. The plush toy is full of softness thanks to its ultra-soft micro velvet fur, but also very flexible due to the...

    Fat Brain Toys Activity Dimpl


    Little fingers can't resist these beautiful buttons of the Fat Brain Toys Dimpl! Built safely into the sturdy ABS plastic frame are five vibrant silicone bubbles in varying sizes and...

    Fat Brain Toys Activity Dimpl Digits


    Touch, push, pop, and learn! Squishy, silicone bubbles captivate the fingers in a way that's impossible to put down while simultaneously opening a unique new avenue for learning. On one...

    Fat Brain Toys Activity Dimpl Duo


    Textures, colors, shapes, and words!On one side, each silicone button is embossed with a different shape and labeled with its matching word in English and in Braille. Flip the whole...

    Fat Brain Toys Activity Dimpl Stack


    A vibrant stack-and-discover experience!The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little fingers will love to touch, push, and pop them again...

    Skip Hop Activity Gym Garden Oasis


    Introduce baby to all things green with our comfy garden-themed activity gym. Featuring a soft quilted mat with multiple textures, we also included a supportive cactus for tummy time play....

    Fat Brain Toys Activity InnyBin


    An incredibly unique shape-exploration experience! Play freely with Fat Brain Toys InnyBin. The six chunky shape blocks are each designed with fascinating textures that are sure to thrill the fingers. There's...

    Fat Brain Toys Activity OombeeCube


    Fun to feel, beautiful to admire, and amazingly durable so you never lose a single shape, the Fat Brain Toys OombeeCube truly is early tactile learning perfected. Fat Brain Toys...

    Fat Brain Toys Activity Sensory Rollers


    Fat Brain Toys Sensory Rollers are the perfect toys for your little one to fascinate their senses!   Hands of all ages reflexively reach, grab, and explore their fascinating, rubbery...

    Tikiri Activity Spiral Toy Meiya & Alvin


    This activity spiral is just wonderful, it has all the interactive elements that help stimulate a growing baby. A wonderful mix of patterned and plain fabrics with have been shown...

    Moulin Roty Activity Toy Crocodile Sous Mon Baobab


    This activity toy features a crocodile with a little one hanging from his body and a bird on his back. He carries with him a mirror, a rattle, a bell...

    Manhattan Toy Activity Toy Under The Sea Narwhal


    Under The Sea Narwhal activity toy features a variety of fabric textures, soft sparkly tusk and giggle function. These Under The Sea-themed travel toys all feature a C-clip for easy...

    Fat Brain Toys Activity Whirly Squigz


    Send your little explorer twirling and whirling into a delightful sensory adventure!   Each Fat Brain Toys Whirly Squigz is made of 100% high-quality silicone that's colorful, pleasant to touch,...

    Tender Leaf Toys Afternoon Tea Stand


    A two tier stand full of delicious treats ready to serve! 4 cup cakes, 1 jam tart and 1 biscuit to serve to your friends with their afternoon tea. Age range:...

    Plushies Agaric The Shroom Fairy 9 Inch


    Mythical Creatures feature some fantasy-filled friends looking for a companion to frollick around the forest with Agaric the Shroom Fairy is filled with enchantment, featuring a bright red mushroom cap...

    Sophie La Giraffe Al'Thir the Camel


    Sophie's newest friend! Featuring a squeaker, Al'Thir entertains babies and develops their sense of hearing while helping to establish the relationship of cause and effect. Made using 100% natural rubber from rubber...

    Gibbs Smith Aladdin and The Wonderful Lamp


    BabyLit® is a fashionable way to introduce your toddler to the world of classic literature. With clever, simple text by Jennifer Adams, paired with stylish design and illustrations by Sugar’s...

    Jellycat Albert Jack Russell


    Albert Jack Russell is a happy pup in soft cream fur with black and brown patches. With perky ears and a waggly tail, Albert loves to run around the garden....

    Albetta Albetta Crochet Ring Rattle Wild Animals


    This beautifully crafted Albetta activity ring rattle is hand-crocheted from top-quality cotton and makes a wonderful unisex baby shower gift. All little ones are sure to love its soft cotton...

    Albetta Albetta Crochet Stick Rattle Cheetah


    This beautifully crafted Albetta cheetah stick rattle is hand-crocheted from top-quality cotton and makes a wonderful unisex baby shower gift. All little ones are sure to love its soft cotton...

    Albetta Albetta Crochet Stick Rattle Gerald G...


    This adorable Albetta Gerald Giraffe Crochet Stick Rattle is hand crocheted from soft cotton and is just perfect for little hands. The stick shape makes it easy to grip for...

    Albetta Albetta Crochet Stick Rattle Leo Lion


    This beautifully crafted Albetta Crochet Stick Rattle Leo Lion is hand-crocheted from top-quality cotton and makes a wonderful unisex baby shower gift. All little ones are sure to love its...

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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