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    Jellycat Amuseables Avocado Bag Charm

    $25.00

    Amuseables Avocado Bag Charm is beautifully plump with a chunky suedette stone. With a bold green tummy and tufty shell, toffee cord boots and a Jellycat disc, this smiley fruit...

    Jellycat Amuseables Cassette Tape

    $40.00

    Mix it up with Amuseables Cassette Tape! This retro charmer is full of fun details, like ink-black fur, silver embroidered reels and a printed label in orange and butterscotch. Kicking...

    Jellycat Amuseables Cherry

    $25.00

    Amuseables Cherry is a scrumptious pal with magenta fur and a friendly stitch smile. With cocoa cord boots, a two-tone stalk and a green embroidered suedette leaf, this cheeky berry...

    Jellycat Amuseables Coffee-To-Go Bag Charm

    $23.00

    Trust the Amuseables Coffee-To-Go Bag Charm to perk up gloomy mornings. With biscotti fur, a frothy cream lid, a chunky cord holder and toffee cord boots, as well as a...

    Jellycat Amuseables Cream Heart Bag Charm

    $23.00

    Wherever you go, wear your heart on your bag! The Amuseables Cream Heart Bag Charm is a gorgeous pop of soft cream with silver glittery cord boots. With a silver...

    Jellycat Amuseables Croissant 13

    $28.00

    Bonjour, mes amis! Un petit dejeuner? Amuseables Croissant is a crusty cutie - all golden and bobbly with soft pastry knobbles. This scrummy scamp has a big sunny smile and...

    Jellycat Amuseables Gelato

    $25.00

    Say Ciao to Amuseables Gelato! A textured scoop of strawberry pink gelato sits in a blue and cream striped cotton cup. With waffle boots and a big, stitched smile, this...

    Jellycat Amuseables Happy Boiled Egg Bag Charm

    $23.00

    Take it over-easy with the Amuseables Happy Boiled Egg Bag Charm! This happy egg clips onto your bag and helps your day go sunny-side-up. With soft cream fur, accented with...

    Jellycat Amuseables Ice Cream Cone

    $25.00

    Keep cool all year with Amuseables Ice Cream Cone. A soft scoop of textured cream fur sits in a short beige waffle cone with fluffy chocolate edge. With a big,...

    Jellycat Amuseables Lemon Small

    $20.00

    Amuseables Lemon is sweet, not sour, and full of lemon-grove groove! A squishy citrus with tussly fur in gentle yellow tufts, this loveable lemon is dressed with zest. You've got...

    Jellycat Amuseables Moon Cactus

    $28.00

    Looking pretty funky with a fluffy red crown and green grid-pattern stem, it’s Amuseables Moon Cactus! This dandy plant has an oaty felt pot, chocolate cord boots and fuzzy cocoa...

    Jellycat Amuseables Mushroom

    $50.00

    Amuseables Mushroom is a natural wonder! This forest scamp has a sturdy fur stalk and a plump red cap with cream embroidered spots. Lovingly detailed with ruched beige frills, a...

    Jellycat Amuseables Oats

    $40.00

    Talk about wholesome fun! Amuseables Oats is a smiley cotton bowl, striped in blue and cream, with a suedette rim and almond cord boots. Full to the brim with golden-brown...

    Jellycat Amuseables Pain Au Chocolat

    $20.00

    Amuseables Pain Au Chocolat is a pastry poppet, full of chunky suedey chocolate! This golden pal is beautifully baked, with layers of soft fur and neat cordy boots. Just the...

    Jellycat Amuseables Pair of Marshmallows Bag C...

    $28.00

    Give your bag two shots of kawaii with the Amuseables Marshmallows Bag Charm. These scrumptious twins come in pastel pink and cream, with embroidered faces, blushing cheeks and toasty corduroy...

    Jellycat Amuseables Pea in a Pod

    $30.00

    The Amuseables Peas in a Pod are having a sleepover! Meet our trio of snuggled-up, suedey green peas in a soft-but-bumpy towelly pod. Two have turned in for the night,...

    Jellycat Amuseables Peach

    $25.00

    Perfectly ripe and huggably round, Amuseables Peach brings natural sweetness. Playfully detailed with soft halo fur, fudge cord boots and a chic side-dimple, as well as a cord stalk and...

    Jellycat Amuseables Peanut Bag Charm

    $25.00

    Whimsical, gorgeous and full of fun, it's the Amuseables Peanut Bag Charm. This quirky legume has a soft, textured shell, toffee cord boots and a friendly stitch grin. With a...

    Jellycat Amuseables Pear

    $28.00

    With fresh green fur, chocolate cord boots and a gorgeous chubby tummy, Amuseables Pear has good reason to smile! With a weighted base, woody stalk, and dark-green cord leaf, this...

    Jellycat Amuseables Popcorn

    $30.00

    Amuseables Popcorn brings a jumbo serving of joy! A squat, snuggly carton in red and white stripes, brimming with clouds of two-tone popcorn, this movie buff has booked the very...

    Jellycat Amuseables Pumpkin

    $32.50

    Amuseables Pumpkin is loveably plump with ruched stitch segments in terracotta orange. A vibrant veggie with brown cord boots and a jaunty green suedette stalk, this pumpkin rules the patch!...

    Jellycat Amuseables Sports Skateboarding

    $45.00

    Land tricks and cuddles with Amuseables Sports Skateboarding. In blue suedette with beige edging and a bold orange back, this board can rest on soft charcoal wheels and grey trucks....

    Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules. 

    But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.

    First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.

    Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.

    In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.

    The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.

    Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.

    As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.

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