High Contrast Toys
SmartNoggin Development Light-Up Rattle
$30.00The NogginStik® developmental light-up rattle is a baby’s first learning toy. It might look like a cute version of a baby rattle, but it has a powerful agenda. The NogginStik®...
Itzy Ritzy Bitzy Busy Ring Teething Activity Toy...
$14.00Bitzy Busy Ring™ – Teethe, Play & Explore!A sensory adventure for your little one, the Bitzy Busy Ring is packed with textures, sounds, and playful details that keep baby engaged...
Manhattan Toy Wimmer Discovery Cube
$20.00Sensory textures and peek-a-boo surprises are found on every side of this 6-sided discovery cube. Babies will love to explore every inch of this remarkable soft cube that features a...
Manhattan Toy Wimmer Bear Lovey
$18.00Product Description A soft-textured, sensory-friendly lovey for at home and on the go. This bear-themed round mini blankie has knotted paws for touching and chewing. One paw includes a hook-and-loop...
Balloon Mobiles Flying the Skies Mobile Small Black &...
$142.00Balloons combine color, decor, and science, all-in-one. They are as fascinating today as they were a century ago. Imagine viewing the earth from above, free as a bird, holding onto...
Manhattan Toy Wimmer Stim To Go
$16.00We’ve redesigned our best-selling stroller/carrier toy. It features six plastic cards (3 are reversible) that contain stimulating, research-backed, high-contrast images that will keep babies entertained wherever they go. The natural...
Manhattan Toy Wimmer Sensory Fun-Damentals Gift Set
$64.00A bundle of fun and discovery! Enjoy four unique toys designed to support baby’s developing senses, from visual and auditory to tasting and touching. Plus, this giftable set comes with...
Manhattan Toy Wimmer Seek and Peek Book
$26.00Two-in-one toy that is a book and tummy time pat mat. Discover high-contrast graphics, bold vibrant colors, crinkle textures, peek-a-boo flaps, and a baby-safe mirror all wrapped into one foldable...
Manhattan Toy Wimmer Seek and Explore Mat
$86.00A double-sided padded playtime mat and ball combo for newborn exploration. This luxurious playmat offers two sides for play geared towards newborns and up. The simple organic polka-dot pattern is...
Manhattan Toy Mind Cubes
$28.00This set of 4 soft cubes feature ribbons, numbers, letters, shapes and patterns in research proven high-contrast graphics. Stilumate baby's visual development with the Wimmer-Ferguson Mind Cubes. Ages 0 months+...
Grimm's Grimm's 3 in 1 Boat Toy Monochrome
$32.00Grimm’s Monochrome 3 in a Boat is the perfect versatile toy for your little one! Authentic Grimm's 3-in-1 Boat Toy Monochrome Details: Perfect in combination with Grimm’s Rolling Boats &...
Wee Gallery Art Cards for Baby Ocean
$20.00Babies are fascinated with black-and-white designs. Right from the start, these art cards begin developing a baby’s visual perception. Printed on sturdy board, these cards will stand up to baby's...
Manhattan Toy Wimmer Ferguson Spiral Tiger
$26.00Tiger spiral features three dangling attachments to encourage grasping, self-discovery, and cause and effect learning. Attachments include rattles, teethers, and a baby-safe mirror. High contrast patterns and colors support the...
Wee Gallery Nature Number Cards
$26.00These beautifully illustrated nature-inspired cards are designed to teach numbers in a fun and logical way. Use as flash cards, as well as a matching game that matches the number...
Jellycat Book If I were a Puppy Black + Cream
$16.00If you were a dog for a day, would you chase rabbits or roll around in the garden? Would you have long ears or pointy ones? So many questions! Looks...
Wee Gallery Art Cards for Baby Black and White Co...
$20.00Babies are fascinated with black-and-white designs. Right from the start, these art cards begin developing a baby’s visual perception. Printed on sturdy board book material, these cards will stand up...
Wee Gallery Animal Alphabet Cards
$26.00Wee gallery animal alphabet cards are the perfect gift for newborn baby, toddler, or any age in between. The high-contrast animal illustrations create a mesmerizing display for babies, while the...
Grimm's Grimm's Large Rainbow Monochrome
$96.00Grimm’s 12 Piece Rainbow Monochrome is a versatile toy perfect for your growing little one. Toddlers can use the rainbow for stacking and sorting, and as they get older your...
CUCU Silicone Teether Frenchie Black and W...
$14.95This cute baby silicone teether is the right size for little hands, featuring a soft and textured surface that will help soothe your little one's gums. A toy that will keep your little...
Wee Gallery Art Cards for Baby Original Collection
$20.00Babies are fascinated with black-and-white designs. Right from the start, these art cards begin developing a baby’s visual perception. Printed on sturdy board book material, these cards will stand up...
Wee Gallery Stroller Cards I See on a Walk
$20.00I see a dog. Is the dog big or little? The 'I See' Stroller Cards promote exploring a baby's world with simple, open-ended prompts. Spot things that are commonly...
Manhattan Toy Celestial Stim Mobile To Go
$16.00This unique travel mobile is a celestial take on our award-winning Wimmer-Ferguson Infant Stim-Mobile To Go. Space-themed graphics cover this compact travel mobile that easily attaches to strollers, carriers, and...
Wee Gallery Art Cards Baby Animals Collection
$18.00Babies are fascinated with black-and-white designs. Right from the start, these art cards begin developing a baby’s visual perception. Printed on sturdy board, these cards will stand up to baby’s...
High-contrast toys are essential for newborn development — they help babies focus, strengthen visual pathways, and stay engaged through simple, stimulating patterns. The perfect start to purposeful play.
1. Newborns Can Only See High Contrast
At birth, a baby’s vision is still developing.
They see blurry shapes and can only distinguish black, white, and bold contrasting colors. High-contrast patterns are the easiest for them to focus on — which keeps them engaged.
2. Stimulates Visual Development
High-contrast images help:
- Strengthen the optic nerves
- Improve visual tracking
- Support depth perception
- Enhance focus and attention span
They literally exercise the baby’s eyes and brain.
3. Boosts Cognitive Development
When a baby focuses on clear, contrasting shapes and patterns, it activates the parts of the brain linked to:
- Problem-solving
- Pattern recognition
-
Early learning
This builds the foundation for later cognitive skills.
4. Encourages Longer Periods of Engagement
Babies naturally look longer at high-contrast images.
Longer focus time = longer meaningful play = stronger neural connections.
5. Supports Emotional Comfort
High-contrast toys give babies something familiar and comforting to look at, which can help:
- Reduce fussiness
- Soothe during tummy time
- Provide engaging stimulation without overwhelm
They’re simple but so effective.